Jun. 04, 2025
Recently, YASN’s partner and leading automotive ambient lighting brand Yunda officially launched its latest product—the “Shadow Light Carpet” welcome lamp for the Mercedes-Benz E-Class. The release has received an enthusiastic response from the market and customers alike, and is expected to spark a new trend in E-Class customization.
This new “Shadow Light Carpet” is a flagship-level, bespoke lighting solution for the Mercedes-Benz E-Class, blending exquisite aesthetics with precision optical engineering. From the product name to its lighting design and visual expression, the lamp radiates a sense of elegance that harmonizes with the luxurious DNA of the Mercedes-Benz brand.
According to Yunda’s senior R&D executive, this smart welcome lighting system is built around the core theme of a “Star Emblem Ritual Experience”, offering luxury car owners a reimagined sense of ceremony each time they enter their vehicle.
Customer feedback has been overwhelmingly positive. One E-Class owner remarked, “It’s like walking on a personal red carpet every time I unlock the car—starry lights beneath my feet.”
Once the vehicle is unlocked, the Shadow Light Carpet activates instantly, projecting a dynamic star-emblem light pattern across both sides of the vehicle, covering an area approximately 1 meter wide by 2 meters long. The design is inspired by the iconic Mercedes-Benz three-pointed star and is created with hundreds of high-brightness LEDs and a nanometer-grade optical module. This achieves a smooth, flowing gradient of light, elegantly outlining the star pattern.
When the car door opens, the lamp’s brightness increases by 30%, creating a dazzling illuminated “red carpet” pathway. Field tests show that the projection is clearly visible from over 20 meters at night and remains legible even in rainy conditions.
“We discovered that over 85% of luxury vehicle owners desire a stronger sense of ceremony in their daily driving experience,” said a Yunda brand representative. “This welcome lamp doesn’t just replicate the OEM lighting logic of Mercedes-Benz—it enhances it. With dynamic and customizable lighting effects, every entry becomes a personalized moment.”
The product offers OEM-level integration and is exclusively designed for the Mercedes-Benz E-Class. It uses factory-grade wiring harnesses, requiring no wire cutting or permanent modification. The patented embedded installation ensures a perfect fit with the vehicle’s body curves. The product has passed IP67 waterproof certification and extreme temperature tests, and is equipped with a smart overload protection chip to guarantee electrical system compatibility and safety.
Notably, Yunda has also developed an interactive lighting scene linkage system that synchronizes the welcome light with the car’s open-close status—an industry-first innovation. This creates a complete and seamless welcome experience for the driver and passengers.
The debut of the Shadow Light Carpet marks a milestone in redefining the luxury car experience and opens the door to a billion-dollar automotive personalization market. According to Tmall Auto data, welcome lighting products have experienced a 217% compound annual growth rate over the past three years, with high-end customized models now accounting for more than 40% of market share.
Liu Yongwei, General Manager of Yunda, stated, “The personalization of automobiles is shifting from functional consumption to emotional expression. By transforming the luxury car ritual into a tangible light and shadow experience, Yunda is carving out a new paradigm in the premium aftermarket space.”
As the Shadow Light Carpet for the E-Class hits the market, Yunda is also accelerating the development of similar products for other luxury models. This innovation-driven “aesthetic storm” is poised to redefine the future of intelligent mobility.
Yunda is set to showcase its full product line—including the Shadow Light Carpet—at the upcoming 2025 AIT Auto Modification Show organized by YASN International in Dongguan.
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