Exhibitor News | Youmi × YUP Establish Strategic Partnership, Ushering in a New Chapter for the Automotive Film Industry

Pooling Strength for Shared Success. Recently, Zhejiang Youmi New Materials Technology Co., Ltd. (Youmi) and Guangdong YUP New Materials Technology Co., Ltd. (YUP) officially signed a comprehensive strategic cooperation agreement. Leveraging their two core production bases in Shaoxing, Zhejiang, and Zhaoqing, Guangdong, the two companies have established an all-round and in-depth strategic partnership. By combining their strengths, they aim to reshape the industry landscape and officially embark on a new chapter of high-quality development for the automotive film industry.

Youmi and YUP sign a strategic partnership agreement at the TPU PPF and window film production base in Shaoxing, Zhejiang.

Youmi and YUP sign a strategic partnership agreement at their production base in Zhaoqing, Guangdong.

With the rapid evolution of the automotive film industry, consumer demand continues to upgrade, and market competition is entering a new era characterized by quality, innovation, and integration. As installation penetration rates steadily increase and product technologies continue to advance, the industry faces both opportunities and challenges. Industrial collaboration, resource integration, and joint technological innovation have become key drivers for breakthrough growth. Against this backdrop, the partnership between these two emerging industry leaders represents not only a strategic move aligned with market trends, but also a firm commitment to deepening their presence in the industry and advancing the real economy.

Zhejiang Youmi New Materials Technology Co., Ltd. – Phase I New Materials Industrial Park

As a rising force in the automotive new materials sector, Youmi New Materials adheres firmly to a long-term development philosophy and has been deeply engaged in the polymer film industry for over a decade. Leveraging more than 15 years of mature coating processes and core technological expertise accumulated by its group, the company has invested 180 million RMB to build a modern new materials technology industrial park, integrating R&D, production, sales, and customized solution development of polymer films. This enables the company to provide global customers with high-quality and highly stable full-scope automotive film material solutions. In this strategic partnership, Youmi New Materials will focus on resource sharing, co-construction of production capacity, and value co-creation as its core principles. The collaboration will rapidly expand core production capacity for TPU paint protection films (PPF) and automotive window films, strengthen supply chain advantages, and build a dual-driven growth engine for sustained development.

Guangdong YUP New Materials Technology Co., Ltd. – Zhaoqing Automotive Film Manufacturing Base

YUP New Materials has deep expertise in the automotive film industry, boasting a complete intelligent manufacturing industrial chain and stringent quality control standards. Leveraging years of R&D experience and proprietary patented technologies, the company focuses on two core products: polymer color-changing films and TPU paint protection films, combining durability and aesthetics. Located in the Guangdong-Hong Kong-Macao Greater Bay Area, the company enjoys excellent logistics and ample production capacity, enabling rapid response to market demands and providing customized services. Its market presence covers both domestic and international markets.

Based on highly compatible development philosophies and complementary industrial resources, the two parties will focus on four core dimensions of cooperation: joint construction of a new material R&D platform, standardized production of high-quality automotive film materials, integration and interconnection of nationwide market channels, and collaborative optimization of the company's top-level structure. Simultaneously, they will deeply integrate resources across all product categories, including TPU car wraps, automotive window films, and color-changing films, comprehensively enhancing integrated supply capabilities, personalized customization service capabilities, and market delivery efficiency.

In terms of product innovation, the two parties will form a joint R&D team to focus on developing new blockbuster products such as TPU full-color films and TPU customized films, filling market gaps and injecting new vitality into the industry through technological innovation, leading a new trend of personalized and high-end automotive films.

Looking to the present while planning for the future, both parties will leverage their two core production bases in East and South China as strategic pillars to continuously deepen their collaborative layout across the entire industry chain. They will focus on the automotive film sub-sector, improve their nationwide industrial layout, and steadily advance their global supply strategy.

In the future, Youmi New Materials and YUP New Materials will uphold their cooperative principles of complementary strengths, joint progress, and mutual benefit. With technology as the core, quality as the foundation, and the market as the guide, they will continue to cultivate the field of automotive new materials, meticulously refine high-quality products, and fully support the industry's standardization, high-end development, and innovative upgrades, jointly creating a new future of high-quality development for the automotive film industry!