CINEVE 2026 | Event Preview | Giants Bet on AI Cars, Harman (China) Set to Make a Big Debut!

AI Reshaping Smart Mobility, Cross-Domain Integration Enters the Deep Waters of Competition — In today's smart automotive industry, global giants like Huawei, Continental Group, and Mobileye are competing on the same stage, as the technological boundaries of any single company are no longer sufficient to cover the entire value chain. Harman (China) Investment Co., Ltd., a wholly owned subsidiary of Samsung Electronics and a global leader in smart automotive technology, continues to expand its business and collaboration boundaries. The heads of its Smart Cockpit China Division and Procurement Department will participate in the upcoming closed-door AI-powered automotive seminar. With an open and collaborative approach, they aim to embrace industrial transformation, making this seminar—focused on AI implementation—a valuable platform for connecting core resources and pursuing joint development.

1. Giant Transformation Breakthrough: From Industry Benchmark to Leader in Open Collaboration!

Harman, with decades of deep expertise in automotive technology, has long moved beyond its traditional label as a "sound system supplier," leading the industry with precise strategic positioning and cutting-edge technical capabilities. 

To capture the software-defined vehicle (SDV) market, Harman acquired ZF’s Advanced Driver Assistance Systems (ADAS) business for 1.5 billion euros, bringing under its umbrella ZF’s leading in-car computing solutions, smart cameras, radar, and ADAS software functions. The deal is expected to be completed in the second half of 2026, with 3,750 global professionals joining Harman's team. This strategic move, combined with Samsung Group's top resources in in-car displays, chips, and storage, has enabled Harman to successfully build full-stack capabilities in "smart cockpit + smart driving," becoming one of the few companies globally that can offer integrated software and hardware solutions across domains.

Harman Acquires ZF's Advanced Driver Assistance Systems (ADAS) Business

With acquisitions and in-house research and development, Harman has created several industry benchmark products:

• The Ready series smart cockpit solutions, integrating Neo QLED in-car displays, AI voice interaction, and multimodal controls, offering a "personalized experience for everyone."

• The cross-domain controller, combining ZF's technology, efficiently integrates dual-domain computing power to support the deployment of Level 3 and above autonomous driving.

• The Harman Ignite connected vehicle platform, which has connected over 10 million vehicles globally, providing full-lifecycle OTA upgrade services.    

Harman has launched Ready StreamShare, a personalized audio zone that integrates shared listening and clear cabin communication.

In the face of intense industry competition, Harman has proactively broken boundaries, seeking industry chain collaboration to tackle challenges such as AI domain control and the implementation of large models at the edge. Its partnerships with leading global automakers like Mercedes-Benz, BMW, BYD, and Geely further validate its industry reputation of "consumer-grade experience, automotive-grade quality." Harman's smart cockpit solutions have consistently ranked among the top in global vehicle installations for several years.

Harman is accelerating the deployment of its Road-Ready products, creating an integrated smart cockpit experience.

Leveraging rigorous automotive-grade quality control and deep technological expertise, Harman has long served international top-tier automakers such as Mercedes-Benz, BMW, Audi, and Volkswagen, as well as leading Chinese domestic brands like BYD, Geely, Great Wall, and GAC. Its smart cockpit solutions have consistently ranked among the industry leaders in global vehicle installations for several years, earning recognition as a "reliable technology partner" by both domestic and international automakers.

2. Core Products: Directly Addressing the AI Adaptation Pain Points in New Energy Vehicles

Harman's decision to attend the seminar is based on its strong recognition of the event's core values of "demand-oriented and efficient matchmaking." The team will focus on three key topics: 

• AI innovation practices by automakers, especially domestic brands.

• Edge AI restructuring of the smart cockpit personalized experience.

• AI domain control supporting the scalable implementation of Level 3 autonomous driving. Each of these topics directly addresses the core needs of automakers, from R&D to mass production, aligning with the key directions of industry technological evolution.

The seminar’s three key highlights make this gathering extremely valuable: 

A top-tier lineup from the industry—besides Harman, more than 30 high-quality suppliers in the AI field, 15 major automakers, and 30 core decision-makers from departments such as AI R&D, smart cockpit, and procurement will come together. This will facilitate the precise collision of "supplier solutions + automaker core needs."

The topics directly address the pain points of automakers, with all content derived from real-world needs of the automotive industry, avoiding vague discussions and focusing on practical value. The efficient matchmaking is enhanced by the format of the event, with the seminar venue located next to the product showcase area. Attendees can "listen to insightful discussions, see live product demonstrations, and talk about cooperation implementation" all in one place, significantly improving the efficiency of technical alignment and business negotiations.

Product Display Area Diagram, Adjacent to the Conference Room

From strategic acquisitions to open collaboration, every step taken by Harman is closely aligned with the pulse of industry transformation. This major move not only injects global cutting-edge perspectives and top-tier resources into the seminar but also positions the event as a core hub for the industry chain to "find the right people, discuss the right issues, and get things done." We look forward to bringing together all parties in the industry chain to spark innovation in the wave of AI empowerment and embark on a new journey of mutual success!