CIAACE 2026 | Yasn Show Exhibitor Spotlight｜CARORI, Focusing on In-Car Fragrance for 21 Years

Every time you open the car door, you are greeted not just by the industrial odors of leather, fabric, and foam baked under the sun, but also by a silent assessment of the car owner's personal taste in their private space.

The quality of the air inside your car affects safety, health, and the overall experience of every journey.

While traditional liquid perfumes deter many with safety concerns and overpowering scents, CARORI is redefining the rules of in-car fragrance with its deep understanding of automotive spaces and cutting-edge technology, offering domestic and international drivers an elegant and reliable 'Made-in-China' solution.

The rigorous challenge within a confined space: The car is the 'ultimate testing ground' for fragrances.

Unlike home fragrances or personal perfumes, in-car fragrances face a comprehensive test to achieve both safety and excellence. 

• It must be safe. In the summer, temperatures inside a closed car can easily exceed 60°C, making alcohol and other ingredients in traditional liquid perfumes potential hazards.

• It must be stable. The possibility of severe bumps during travel means the fragrance must never leak; in the limited space, the scent must be consistently and precisely released in a soothing manner.

• It must be healthy. Within the relatively small air circulation system, any fragrance containing harmful volatile compounds can become a long-term burden on the respiratory health of occupants."

Therefore, an outstanding in-car fragrance is far more than just a 'pleasant-smelling perfume.

It represents a precise fusion of material science, fluid dynamics, the art of perfumery, and industrial design. This precisely explains why CARORI, with 21 years of dedication in this field, has become the only national high-tech enterprise in China's in-car fragrance industry and has even drafted the industry’s group standards."

1. From 'Grasse, France' to the 'Huawei Ecosystem': A Hardcore Evolution of Safety

In its pursuit of safety and quality, CARORI insists on using health-conscious French fragrance ingredients, strictly controlling quality from the source.

The real core competence, however, lies in the ability to integrate fragrance safely, long-lastingly, and elegantly into the dynamic in-car environment. CARORI’s classic can-shaped cup holder perfume is an early testament to this ingenuity. Its industry-first cup holder design effectively addresses the problem of leaks caused by bumps on the road."

Innovative exploration for future smart cockpits has taken CARORI’s technological moat to a whole new level. As one of Huawei’s outstanding partners, CARORI is deeply integrated into the HarmonyOS smart ecosystem, allowing its intelligent fragrance devices to seamlessly interact with vehicles and other smart devices.Through the car’s infotainment screen or a mobile app, users can not only adjust fragrance intensity and switch modes at will, but also set 'scenario-based fragrances' that interact with driving modes, music, and ambient lighting—turning scent into a 'master key' for regulating a smart lifestyle. From physical leak-proof designs to digital smart control, CARORI has redefined safety and convenience in in-car fragrance."

2. Solid Fragrance Balms: A 'Solid-State Revolution' for the Future

If smart connectivity represents CARORI’s 'soft power' for the future, then its 'solid-state revolution' in product form is a hard innovation that completely reshapes the in-car fragrance experience. CARORI has keenly sensed the market’s ultimate demand for safety and health, and has vigorously promoted its solid fragrance balm series.

Compared with traditional liquid perfumes, solid fragrance balms offer multidimensional, disruptive advantages:

1. Eco-friendly formula, 0 formaldehyde certification: The environmentally friendly formula is gentle and non-irritating, with all products certified zero formaldehyde, ensuring healthy breathing.

2. Stable and long-lasting: Using precise microporous controlled-release technology, the fragrance is emitted evenly and slowly, eliminating the uneven evaporation and strong-then-fading problem of liquid perfumes.

3. Healthy and safe: Made from safe fragrance ingredients, solid balms create a purer, gentler olfactory environment, allowing even pregnant women and infants to enjoy them with peace of mind."

This series of innovations is not only a success of technology, but also a triumph of product philosophy. It means that in-car fragrances have evolved from 'optional car accessories' to 'essentials that enhance in-car health and taste.

3. When 'Palace Museum Aesthetics' Meets Modern Manufacturing: A Global Expression of a National Brand

CARORI deeply understands the value of brand culture, and its products have never been limited to mere functionality. Whether through collaborations with the Palace Museum, imbuing designs with millennia of cultural charm, or cleverly transforming elements like lucky cats, traditional liquor bottles, and beverage cans into in-car fragrance devices, the brand consistently strives to turn its products into works of art for the car interior."

With a powerful combination of high aesthetics and superior quality, CARORI has not only won over numerous mainstream domestic automakers, becoming their strategic partner for both OEM and premium channels, but has also gone global—its products are now exported to more than a dozen countries and regions worldwide.

4. A Grand Vision for Fragrance: Beyond Becoming 'China’s Chanel

The brand’s founder, Jiang Haitao, holds a simple yet ambitious vision: 'To focus deeply on the perfume industry and become China’s Chanel.' This is not merely a benchmark of market value, but a declaration of brand positioning—it aims to become a symbol of olfactory confidence for a generation.

From founding CARORI in 2004 with a focus on in-car fragrances, to now operating a nearly 60,000-square-meter dust-free facility with an annual output of 25 million fragrance and balm products, CARORI’s story is a microcosm of persistence, innovation, and the rise of a national brand."

This vision is quietly realized through every product and every breath. When you sit in your car and open a can of CARORI’s solid fragrance balm, or when the intelligent fragrance device automatically delivers a scent that matches your mood, what you experience is not just a moment of olfactory pleasure, but a journey of quality sculpted by precise technology, meticulous craftsmanship, and Eastern aesthetics.

As one of the representative brands participating in the CIAACE 2026 - Yasn Beijing Expo for nearly 20 consecutive years, CARORI will once again unveil its annual new products at the 38th Yasn Beijing Expo in 2026, conquering the ever-evolving global market with fresh ideas and cutting-edge technology.

• CARORI Booth: A3L01 Date: March 13–16, 2026

• Venue: Capital International Exhibition Center (New China International Exhibition Center Phase II)

CARORI looks forward to meeting you in Beijing!