CIAACE 2026 | Yasn Show Exhibitor Spotlight | With Customized Color & Graphic Films, Che You Ku Taps into the Growing Personalized Car Customization Market for Young Owners

In recent years, with the continued boom of new energy vehicles, a trend of personalized car wraps and graphic customization has rapidly emerged among young car owners. Whether it’s anime-themed designs, luxury-inspired styles, esports aesthetics, or minimalist art, a car’s exterior is no longer just a shell for transportation—it has become a “mobile canvas” for young people to express their personality and attitude. In this rapidly expanding new commercial frontier, traditional film wrapping and color-changing solutions can no longer meet the diverse demands. As a company specializing in automotive personalized graphic films, Guangzhou Che You Ku Automotive Products Co., Ltd., leveraging its “full-process customization technology” system, is becoming a key force in driving the industry toward professional, high-quality development.

• Customization Methodology: Technology + Art to Build a Replicable Personalization System

Che You Ku has established a full-chain standardized service covering the entire process: needs communication → design proposal → production quality control → logistics & installation → after-sales maintenance. Through a mini-program, customers can browse a vast collection of real car cases, participate in interactive design, and truly achieve a “what you imagine is what you see” experience. This fully digitized workflow, combining a product catalog, image wall, and online case library, creates a multi-dimensional channel for attracting customers and effectively driving in-store conversions.

Relying on a design team with over ten years of experience, Che You Ku excels at integrating car owners’ preferences with vehicle structure and brand tone to deliver one car, one design customized solutions. To date, Che You Ku has accumulated thousands of automotive design templates, covering virtually all popular IP elements in the current car modification scene, enabling rapid and efficient responses to car owners’ design needs.

• Craftsmanship and Quality as the Foundation

Che You Ku pursues excellence in product manufacturing, utilizing Japan’s Epson precision printing system, paired with genuine UV inks and high-elasticity TPU substrates to create professional-grade car color-change films with rich, vibrant colors and excellent adhesion. The PET protective layer effectively enhances scratch resistance, ensuring long-lasting brilliance while perfectly conforming to various car body curves.

The brand supports both image-based customization and scenario-driven design, offering a variety of finishes such as pearlescent, matte, holographic, and GT silver to fully meet young car owners’ demands for personalized expression. Combined with a dust-free production environment and rigorous quality control processes, Che You Ku ensures that every roll of film meets stable and reliable factory-quality standards.

• End-to-End Service to Relieve Car Owners’ Worries

Che You Ku has built a one-stop service system covering the entire process from design to after-sales support, including needs communication, design proposals, production quality control, logistics tracking, installation guidance, and maintenance. The brand’s professional design team ensures both efficient output and creative implementation. Through the mini-program product selection system, customers can enjoy a “what you see is what you get” digital experience. Leveraging an electronic warranty system and a lifetime maintenance commitment, Che You Ku maintains customer records and provides dedicated support, promptly addressing installation and after-sales issues.

Che You Ku Core Competencies 

• Eight Warehousing Centers Nationwide – Covering key regions for efficient and reliable supply.

• Fastest Delivery Within 2 Days – Standardized warehousing and distribution ensure timely project execution.

• Professional Team of 66 Mid-to-High-End Designers – Providing deeply customized, personalized solutions.

• Over 10,000 Design Cases in One Day – A diverse style library enables rapid matching to customer needs.

By adopting a factory-direct business model, Che You Ku effectively reduces intermediary costs, allowing stores to maintain high-end customization standards while offering more competitive pricing.

In a market with continuously growing demand for personalization, Che You Ku’s solid product quality, comprehensive service system, and mature supply chain support have made it the preferred choice for an increasing number of consumers. At the same time, the brand provides a replicable model of high-quality, trustworthy products and services for industry players, seizing opportunities in the current “car body graphics blue ocean.”