CIAACE 2026 | Yasn Show Exhibitor Spotlight: Dongmei Auto Floor Redefines Automotive Interiors with a Decade of Craftsmanship

While many automotive lifestyle brands are busy focusing on products like floor mats and seat covers, Dongmei has taken a different path, turning its attention to a long-overlooked yet crucial foundation—the car floor, which carries both the driving experience and intimate companionship. For ten years, Dongmei has tirelessly cultivated this “craftsmanship frontier” as a pioneer. With a masterpiece “ten years in the making,” the brand makes it possible to end the era of a fragmented driving and riding experience, bringing the vision of an integrated journey closer to reality.

Born to Break Boundaries: Tackling a Decade-Long Craftsmanship Challenge with Long-Term Vision

For a long time, the driver and front passenger floors have remained disconnected from the rear seating area. Products launched by industry players have never moved beyond the “piecemeal” design mindset, despite this high-traffic one-square-meter zone being the natural starting point for a family’s joyful journey. Guided by an unwavering pursuit of “unfinished perfection,” Dongmei took on the responsibility and embarked on an intensive two-year effort to overcome this challenge.

From the “hard-material patchwork” approach to the innovation of “integrated soft and hard wrapping,” Dongmei has upended traditional processes, coordinating multi-system collaboration and undergoing hundreds of trial-and-error iterations, including molding, AR simulation, precision tooling, and seamless fusion. Each breakthrough validates Dongmei’s belief: “Drive & Ride Integration” is not an optional feature—it is a non-negotiable commitment to user experience. This decade-long dedication has ultimately transformed technical barriers into a moat that safeguards the experience.

Craftsmanship in Three Acts: Fusing Healthy Materials, Precision Craft, and Ultimate Convenience

The confidence in technology comes from meticulous attention to every detail. To uphold the principle of “vehicle-friendly and eco-first,” Dongmei selects baby-nipple-grade TPE material—soft and skin-friendly, highly grippy, seamless thermo-fusable, and highly moldable—achieving 360-degree snug coverage while safeguarding health standards. By mastering in-mold TPE injection, Dongmei perfectly integrates microstructures with visual aesthetics.

What’s more remarkable is that this craftsmanship is delivered in the most elegant way: no disassembly, no drilling, no screws or fasteners required. With millimeter-level alignment, car owners can effortlessly install it themselves. Dongmei transforms complex processes into a seamless experience, making upgrading your vehicle a joy rather than a burden.

And this integrated floor is just the starting point of Dongmei’s system-level innovation. Beginning with the high-end MPV Wey Gaoshan, Dongmei will gradually roll out exclusive solutions across multiple vehicle models. To achieve this, Dongmei is building a complete ecosystem—from in-house TPE in-mold injection workshops to the industry’s first dedicated industrial park—pioneering with design innovation and leveraging the entire industry chain to systematically meet future challenges.

“Respect the driver, understand the industry, build the system.” Within Dongmei’s closed-loop approach, innovation is a steady, continuous output: it begins with reverence for user needs, develops through analysis of industry pain points, and culminates in scalable manufacturing and service solutions. A decade of craftsmanship not only reshapes one square meter of experience but also, with an industry-wide vision, paves the way for an integrated driving and riding future. With this breakthrough and dedication, every joyful journey is honored, and every trust cherished. In the integrated journey paved by Dongmei, the experience is no longer fragmented—only complete.

We warmly welcome you to visit Dongmei at Booth A3M21 at the CIAACE 2026 YASEN Beijing Exhibition to learn more about our innovations! For updates on other YASN exhibitors and exhibition news, please stay tuned to our official channels!