CIAACE 2026 | Exhibitor Recommendation | The King Returns: 3M Showcases Auto Body & Paint and Car Care Solutions at the 38th Yasn Beijing Exhibition

The wave of new energy vehicles is sweeping across China, profoundly reshaping the structure and value chain of the Chinese automotive industry. In this transformative process, the importance of professional, reliable, and high-quality service has become increasingly prominent. At this critical moment, the global materials science innovator 3M, after a six-year absence from the professional automotive aftermarket exhibition stage, makes a powerful return to the 38th Yasen Beijing Exhibition, bringing its comprehensive solutions for auto body repair, painting, and car care, honed over years of dedicated expertise.

Leader’s Return Signals Key Shifts in Company Market Strategy

In recent years, new media has profoundly reshaped how companies approach marketing, with online channels becoming the focal point for market expansion. Many enterprises have actively invested in online strategies. For example, the domestic chemical giant Chefu once generated over 3 billion RMB in revenue through live streaming, accounting for 70% of its annual revenue. Turtle Wax even abandoned offline channels entirely to focus solely on online sales, becoming a leading brand in JD.com’s automotive care category. Other brands such as Peli, Meguiar’s, Hosung, and Biaobang have also made online platforms a key channel for customer acquisition and product sales. 

As competition for public traffic intensifies, customer acquisition costs have soared, with costs per new customer exceeding 1,000 RMB. In some cases, online ROI has even turned negative, posing significant challenges to sustained growth. This has prompted many companies to reassess their acquisition strategies, bringing previously overlooked offline channels back into focus for aftermarket businesses. Statistics show that customer acquisition costs in private domains are only about 10% of public domain costs. The experiential value, service continuity, and long-term trust cultivated through offline professional channels represent an irreplaceable core competitive advantage. The industry is increasingly reaching a consensus: integrating online and offline channels and meticulously developing professional service networks is the key to building a sustainable and healthy ecosystem.

It is reported that the CIAACE 2026 （38th Yasn Auto Supplies Exhibition）, to be held in 2026, has already attracted more than 10 major industry players who have not participated for many years to make their return. Among them, 3M makes a powerful debut with its full-process auto body repair solutions and new car care products.

Focused Against the Trend: Rapid Response with Professional and Personalized Solutions

3M has always been committed to technological innovation in the automotive aftermarket, offering innovative products and professional solutions that cover the full lifecycle of vehicles. Leveraging its globally leading core technology platforms, 3M deeply focuses on the increasingly diverse needs of service centers and vehicle owners, providing comprehensive professional auto body repair and personalized car care solutions to efficiently address automotive aftermarket challenges. At the same time, with the rise of new energy vehicles, 3M has swiftly and accurately aligned with their daily maintenance and repair requirements, launching two specialized solutions: lightweight body repair and new energy vehicle air conditioning maintenance.

Powerful Synergy: Professional Solutions Seamlessly Connect Nationwide Service Network 

Leveraging its deep technical expertise in the automotive aftermarket and its capability to provide one-stop solutions, 3M partners with Yasn—the largest and most efficient offline channel network in China’s automotive aftermarket. Through technical depth, 3M empowers channel performance; through channel breadth, it stimulates market vitality, jointly exploring new growth opportunities in the automotive aftermarket and creating win-win business prospects for all parties. Walking with industry leaders, thriving with professionals—on the Yasn Exhibition stage, 3M looks forward to joining hands with you to explore unlimited new possibilities!

For more updates on CIAACE Yasn Beijing Exhibition, including partner brands and exhibition news, stay tuned to the official channels!