May. 21, 2026
October 16–18, 2026, the 14th AIT - China International All in Tuning Exhibition will be held at Guangdong Modern International Exhibition Center. As China’s longest-running professional results-driven auto modification exhibition, this year’s edition continues to upgrade across all sections.
The exhibition is built around the core theme of “doing business in a lively atmosphere, enjoying customization through trendy play.”
This year, AIT will continue to integrate its premium resources and further expand and strengthen its model of “combining exhibition and competition to create the most results-driven auto modification show.” The 2026 China Final of the D1 Grand Prix Drift Series, the 2026 4th AIT Urban Obstacle Off-Road Challenge, and the 2026 Asian Modified Car Championship, along with other well-known competitions, will be staged concurrently to enhance the event experience.
At the same time, large-scale cultural activities such as the 2026 Greater Bay Area Auto Culture Festival and AIT Crazy Car Night will be innovatively launched.
Following its great success last year, “Star Car Avenue” will be upgraded again this year, expanding from one avenue to three.
Last year, in the central hall of AIT’s main exhibition venue, Star Car Avenue—built on the concept of “bringing together outstanding modified cars from around the world”—featured 16 highly eye-catching modified vehicles. Among the exhibited cars, more than 212 cutting-edge technologies from China and abroad were showcased, generating over RMB 85 million in on-site transaction value during the show.
Star Car Avenue has become a true hub of “cutting-edge technology” and a meeting point for new products, driving forward modification trends, enabling the implementation of new technologies, and rapidly transforming new products into bestsellers.
During last year’s AIT, Star Car Avenue attracted more than 500 KOLs for on-site visits, with total online exposure exceeding 285 million impressions during the exhibition period, making it the second most popular highlight event after the D1 Grand Prix Drift Series held concurrently.
Star Car Avenue has become a true “traffic hub” and “brand spotlight,” empowering exhibitors to build brand awareness, develop channels, reach end customers, and drive sales.
During last year’s AIT, over 80% of on-site visitors reported satisfaction or exceeded expectations. Post-show surveys of more than 20,000 attendees showed that over 87% hoped to see more diverse modified cars with different styles and regional characteristics. More than 90% said they would attend again this year, and 48% indicated they would bring more friends.
Star Car Avenue has evolved into a key IP in the modification industry, finding common appeal among three groups: modification shops, professional enthusiasts, and general visitors.
In response to strong demand from buyers and audiences, two additional Star Car Avenues will be added this year, significantly enhancing exhibitor results while also delivering a better overall experience for visitors.
Three avenues, three major segments, one ecosystem.
The three Star Car Avenues will be located at the central aisle and the left and right aisles of the main exhibition hall. Top-tier modified vehicles from around the world will gather and be showcased here, where the latest trends and achievements are launched and shared. Imagination, creativity, trend leadership, product strength, and brand influence all come to life in this space.
This layout allows exhibitors to immediately understand the upgraded effectiveness of this year’s AIT, which is expected to surpass previous editions.
Last year, with only one Star Car Avenue, visitor flow was concentrated in the center. This year, with three Star Car Avenues on the left, center, and right—each delivering top-tier highlights—visitor traffic will circulate throughout the entire hall. This ensures full exposure and amplification across all dimensions, including manufacturers and buyers, brands and audiences, as well as offline and online engagement.
Together with Star Car Avenue, Off-Road Trail, and Iron Rider Passage, the three themed avenues provide a three-dimensional showcase of the most outstanding achievements in the 2026 auto modification industry chain.
This is the performance-focused Star Car Avenue, located at the central axis of the main hall and running through the entire venue. It represents the essence of the performance modification and custom modification industry chain. Every body kit and every suspension system showcased here declares one message: there is no limit to perfection.
This is the off-road-focused Star Car Avenue, located along the left aisle of the main hall and running through the entire venue. At this year’s AIT Beijing Modification Show, it presents the off-road ecosystem of northern China. Extending to the AIT Dongguan Modification Show, it creates a comparative showcase of northern and southern off-road strengths, driving integration and evolution while generating new business opportunities.
This is the motorcycle-focused Star Car Avenue, located along the right aisle of the main hall and running through the entire venue. The Zhang Xue Motorcycle phenomenon has rapidly amplified business opportunities across China’s motorcycle industry chain. This avenue will bring together outstanding examples and actual motorcycles from leading brands, including domestic names such as Zhang Xue, European and American brands such as Harley-Davidson, and Asia-Pacific brands such as Yamaha, expanding AIT’s influence across the broader modification market.
Three avenues form the core showcase, driving strong business opportunities.
When participating in a modification exhibition, enterprises need both traffic and actual business results. However, AIT places greater emphasis on the type of visitor flow generated by the value of the exhibition itself, rather than relying on unrelated celebrity-driven attraction.
When celebrities are invited, their fans come for the celebrities, not for your products. In contrast, value-driven traffic brings visitors who come to see your products, hear your ideas, and remember your brand.
At last year’s AIT, the Star Car Avenue themed zone delivered maximum value for exhibitors while providing visitors with a highly satisfying experience.
In 2026, Star Car Avenue evolves into Version 2.0—expanding from one avenue to three, and transforming from a single initiative into a complete ecosystem.
When top-tier modified vehicles from around the world gather across the three main corridors, buyers, clubs, custom builders, enthusiasts, and car fans will all be able to find the best offerings, gain full satisfaction, and achieve a strong sense of recognition—where business and passion naturally come together.
It becomes clear that “doing business in a lively atmosphere, enjoying customization through trendy play” is not just a slogan, but a real model in practice. AIT has always advocated a results-driven modification exhibition that balances both traffic and business—and this vision is now being steadily realized in a concrete way.
The upgrade of Star Car Avenue is only one part of AIT’s overall system innovation this year. Other sections will also be enhanced around AIT’s core mission: “to deliver the most results-driven auto modification exhibition.”
Stay tuned for more updates on the continuous innovations of AIT 2026.
October 16–18, see you in Dongguan!
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