2025 Dongguan AIT Tuning Show: When Modified Cars Meet Models, a “Big vs. Small” Battle

From October 17 to 19, the three-day 2025 Dongguan AIT Tuning Show successfully concluded at the Guangdong Modern International Exhibition Center. Centered on the core concept of “cool cars, popular crowd, and business opportunities,” this automotive culture feast, spanning 120,000 square meters, featuring over 1,000 modified cars and more than 500 exhibitors, once again redefined the ecosystem and synergy of car modification culture. The most eye-catching highlight this year was undoubtedly the crossover between modified cars and scale models—when steel giants meet fingertip craftsmanship, a silent battle of “big versus small” quietly unfolded.

1. Modified Cars: The Rhapsody of Steel Beasts

Stepping into the main exhibition area of the AIT (All In Tuning) Show feels like entering the set of Fast & Furious. From low-slung Japanese VIP-style rides to wide-body American muscle cars, and even futuristic fully electric modified vehicles, each car stands as a moving piece of art.

2. Car Models: A Microscopic World at Your Fingertips

Unlike the bustling modified car area, the model exhibition zone feels more like a serene “art museum.” Brands such as Tomica, Maisto, Bburago, and No.1 Platform showcased multi-scale car models that capture the essence of modified cars with near-perfect detail.

• Tomica: This year, Tomica was specially invited by the organizers of the Tokyo Tuning Show in Japan. Featuring classic models and collaboration editions, it attracted collectors’ attention. Founded in 1970 in Japan, Tomica initially focused on domestic Japanese cars and expanded to foreign models after 1976. With over 655 million units sold, it has long held the top market share in Japan’s miniature car toy segment. At the AIT Tuning Show, Tomica offered car model enthusiasts an immersive shopping experience, including themed scene displays and collectible showcases.

• Maisto / Bburago:Maisto, founded in 1985 by the Hong Kong Meichang Group, is a professional model brand that established its early production base in Guangdong, China, and is certified under the ISO9001 quality management system. The brand focuses on die-cast alloy car models, covering scales from 1:10 to 1:43, as well as remote-controlled toys. Headquartered in Dongguan, Guangdong Province, China, Maisto holds official licenses from over 30 car manufacturers, including Ferrari, Ford, and Harley-Davidson. By 2025, Maisto’s sales network spans more than 100 countries, and in mainland China, it leads the market with a high cost-performance strategy. At the AIT Tuning Show, Maisto’s F1 Formula racing AIT-exclusive models drew huge attention, captivating car model enthusiasts and creating a lively, bustling atmosphere.

• No.1 Platform’s TimeMicro × PSC DESIGN:No.1 Platform brought several of its sub-brands to the show, including the collaborative brand TimeMicro × PSC DESIGN. This joint brand, created by TimeMicro and PSC Garage, represents an innovative design collaboration. At the AIT Tuning Show, they showcased multiple show-exclusive models, drawing strong interest from attendees.

• ChaoYi & HuiYi:ChaoYi & HuiYi, the trendy design brands promoted by No.1 Platform, also brought several show-exclusive models to the AIT Tuning Show. ChaoYi went a step further by displaying the models on actual cars, creating a lively and popular exhibition area. This year’s ChaoYi exclusives include multiple culturally inspired paintwork designs co-created with influencer E Yang, with hidden editions symbolizing prosperity and good fortune. Additionally, ChaoYi produced an official 1:64 scale truck model for the D1 Drift Grand Prix, earning praise from Yasn International CEO Xie Yu and Japan’s San-ei Shobo official representatives.

• ENZOIMPACT:ENZOIMPACT is a newly launched platform under Ansu Hong Kong Limited, specializing in officially licensed car models. Ansu Hong Kong Limited is the official authorized representative of Lamborghini. As a company dedicated to licensed models, ENZOIMPACT strictly ensures that every car model is officially authorized. Looking forward, the ENZOIMPACT brand will continue to focus on the high-precision resin model segment, releasing more highly detailed models in 1:64, 1:18, and other scales. With the core philosophy of “Focus on official licensed products,” ENZOIMPACT aims to provide collectors with a combination of quality and legitimacy. ENZOIMPACT will collaborate with Xtreme Motorsports and KTM Motorsports (China) to develop the KTM X-BOW GT-XR model, available in both 1:64 and 1:18 high-precision alloy and resin versions. The 1:64 alloy model is scheduled for release in November 2025—stay tuned!

• X.Y.Z. Models:X.Y.Z. Models is a Japanese brand dedicated to creating collectible-grade car models. The company holds licenses from multiple car manufacturers. Believing that great models come from an obsession with detail, X.Y.Z. Models pays tribute to every classic car through precise shaping, meticulous craftsmanship, and realistic textures, bringing exquisite mechanical wonders to life in the miniature world. Faithful reproduction, honoring true passion!

• ATS (Aites):ATS (Aites) is a rapidly rising 1:64 scale alloy car model brand, known for its high fidelity and playful designs. At this year’s show, ATS unveiled several show-exclusive premieres. Among them, the blue MX5 model on display was a classic remake, released as an exclusive edition for the exhibition!

• YingSuo Motors:YingSuo Motors teamed up with Douyin car influencer Galaxy Sweetheart Pig to launch an indoor drifting challenge. No.1 Platform provided a 1:64 AE86 car model personally signed by Keiichi Tsuchiya. Thanks to its mobility and cost-performance, the drifting mini car became a hit at the event. The drifting mini cars brought by YingSuo Motors attracted numerous car influencers and enthusiasts to participate in the challenge. The featured Meituan-themed drift car showcased at the exhibition generated over 200 million views online, making it a viral sensation!

“Models are another form of life for modified cars; they let us experience the thrill of speed even within a tiny space.” — Car model collector, Kobayashi

The “big vs. small” battle is, at its core, a dialogue between two automotive cultures. Modified cars pursue “realism”—the roar of the engine, the vibration of the steering wheel, and the thrill of high-speed moments. Models, on the other hand, convey an understanding of automotive aesthetics through scale and attention to detail. While modified cars inspire model designs, models serve as a medium to promote tuning culture. This crossover has attracted a large number of young audiences, expanding the potential customer base for tuning brands. At this year’s AIT Tuning Show, activities such as the “Model Tuning Competition” and “Real Car & Model Interactive Exhibition” created new sparks where the two cultures collide.

3. Future Outlook: A Diverse Ecosystem of Automotive Culture 

The success of the 2025 Dongguan AIT Tuning Show lies not only in its expanding scale but also in its emphasis on “diverse interactions.” From professional racing events to car meetups, from high-level forums to model exhibitions, AIT is building a complete automotive culture ecosystem. 

“In the future, we will continue to deepen the crossover between modified cars and models, launching collaborative ‘model-tuning brand editions,’” organizers said, “bringing automotive culture into everyday life in a more accessible and approachable way.” 

When the steel roar of modified cars meets the serene precision of models, the “big vs. small” battle has no losers. It expands automotive culture from the single dimension of speed and passion to a multifaceted realm of art and technology. The 2025 Dongguan AIT Tuning Show stands as the perfect witness to this transformative journey.