2025 AIT Auto Modification Show (October 17-19) Promises More Excitement! [Countdown: 25 Days]

From October 17 to 19, 2025, the 12th China International Auto Modification Expo (All In Tuning Show) will be held in Dongguan, the birthplace of car modification culture and the central city of the Guangdong-Hong Kong-Macao Greater Bay Area. It is one of the largest “modification+” full-industry-chain exhibitions in the region.

The exhibition is jointly organized by the China Association of Automobile Manufacturers, Yasn International, and Düsseldorf (Shanghai), with the Tokyo Auto Salon (TAS) serving as an international support partner. Guided by the principle of “cars, people, and business,” the show continues to innovate with its “exhibition-competition integration” model, expanding the boundaries of car modification and exploring new scenarios for automotive customization.

Following the philosophy of “dynamic-static combination and practical results first,” the exhibition features both indoor exhibition areas and outdoor competition/activity zones. The total exhibition area spans approximately 120,000 square meters, hosting nearly 600 leading domestic and international exhibitors and around 1,500 brands. Close to 4,000 modified vehicles will be displayed throughout the event.

Preliminary statistics show that this year’s show will feature over 1,500 products making their debut in Dongguan, with a total of more than 20,000 exhibits. Exhibits cover a wide range of categories, including whole car modification, exclusive customization, performance upgrades, appearance modification, off-road and SUV upgrades, commercial vehicle and pickup modification, classic and vintage car restoration, vehicle wraps and painting, modified tires and wheels, customized lighting systems, racing and high-performance parts, interior upgrades and business modification, as well as lifestyle car care services.

New energy vehicle modification is a key theme, integrated across both indoor exhibits and outdoor competitions.

According to information collected from exhibitors, more than 70% of leading brands plan to release their annual new products during the show, with “Dongguan first launches” becoming a new trend. Brands such as HKS, DIXCEL, TEIN, Geshitu, AP, Keman, Meilun Meihuan, Anruote, Shengxing, Anso, CMST, ONE, GaiA, Kaisema, IFG, Redifan, Lishuang, RSS, Chuanglin, SM, Huilibao, Qiaozhuo, Yofer, Km, KuWei, Maituo, TEI, Cerui, Jujiu, BUB, Chiku, Chiya, Newbart, and ZhuKai have all officially announced plans to launch new products at the AIT Show. Leading brands in car care, film, and detailing will also release major new products.

Based on current product trends, the main areas for new product releases at the 2025 AIT Show are expected to include:

• Power Modification: Engine reinforcement kits, turbocharging and supercharging kits, with PEEK materials entering mass production to accelerate the adoption of high-performance kits.

• Brake & Suspension: High-performance fasteners, multi-piston brake calipers, performance brake discs, braided brake lines, brake pads, nitrogen shocks, oil dampers, and springs, with ultra-high temperature titanium alloys attracting industry attention.

• Exterior Kits: Original kits for popular new energy vehicles, including body kits, skirts, grilles, hoods, spoilers, and wide-body kits. Carbon fiber lightweight materials and 3D printing technology are increasingly used to improve precision and strength.

• Lighting Systems: One-touch control will be a key feature, integrating ambient lighting, undercarriage lights, auxiliary lights, electric lift audio, and illuminated floor mats.

• Racing Products: Supported by the D1 Drift Grand Prix and Urban Off-Road Obstacle Race, racing industry products will be widely exhibited, including fire suppression systems, fuel tanks, racing dashboards, quick-release steering wheels, communication systems, lightweight parts, cooling and airflow panels, hot-melt tires, and racing brake systems.

• Special Vehicle Modification: New products from specialty vehicle modification companies, such as extended limousine parts, competition-grade audio systems, air suspension styling kits, and customized gear levers, are entering volume production. Off-road modification products will see a surge, including off-road suspension, wheels and tires, beadlock rims, bumpers, skid plates, and differential locks.

5 Highlights of the Show:

1. AIT Star Car Avenue:
   Sixteen super-modified cars, selected from tens of thousands of entries, will showcase the latest trends and highest achievements in car modification at the central “Star Car Avenue,” a prime spot for photography, cultural exchange, and exploring automotive diversity.

2. Two “Ten-Thousand Stores” Initiatives:

• Expanding Car Modification to 10,000 New Stores Annually: Providing direction and opportunities for store transformation and upgrade. This year, 80,000–100,000 stores are expected to explore and adopt modification services.

• Promoting 10,000 New Film Installations: Supporting the automotive film industry to move beyond price wars by introducing new colors, films, and technologies for faster adoption in modification shops.

3. Three Premier Racing Events:
   The integration of competitions and exhibitions drives both industry attention and social media engagement. Indoor exhibition areas will host international brands, custom car zones, performance and personalization areas, off-road and motorcycle cultural zones, new energy modification areas, Guangdong-Hong Kong-Macao modified car showcases, and car care & film zones. Outdoor zones feature high-profile events, including the D1 Drift Grand Prix (official), Asian Auto Modification Competitions, Chinese Urban Off-Road Obstacle Race, and IASCA Car Audio Challenge Asian Elite Selection, expected to generate over 2 billion RMB in media and social attention.

4. “Four New” Focus:
   The 2025 show emphasizes New Energy, New Modifications, New Technologies, and New Scenarios, supporting leading enterprises and quality stores to seize emerging opportunities in the automotive customization market.

5. Nearly 50 Concurrent Activities:
   The show will also host the inaugural Guangdong-Hong Kong-Macao Auto Culture Festival & AIT Car Gathering Night, co-organized with well-known car clubs. Events will celebrate the 30th anniversary of Initial D and include yesDG dynamic car gatherings, JDM Drift challenges, low-stance competitions, Itasha car meetups, runway parades, b-boy competitions, and influencer/driver fan meetups, making AIT a paradise for car enthusiasts.

The 2025 AIT Auto Modification Show promises to bring the latest trends, innovations, and excitement in the automotive modification industry. Don’t miss the chance to witness the future of car customization in Dongguan this October.