2025 AIT Tuning Show Visitor Guide: See You in Dongguan, October 17–19!

From October 17–19, 2025, the AIT Tuning Show (ALL IN TUNING)—a grand event combining a major exhibition and thrilling motorsport competitions—will once again ignite the passion of automotive enthusiasts in Dongguan, the birthplace of China’s tuning culture and a core city of the Greater Bay Area. (Scan the QR code on the poster below to claim your AIT admission ticket!)

This is the leading exhibition representing innovation in the automotive modification ecosystem. With eight major themed zones, AIT will showcase the latest products, technologies, scenes, and business models across new energy, new tuning, new tracks, and new industry trends.

It’s also a paradise for car lovers, featuring world-class competitions like the D1 Grand Prix, Asian Modified Car Championship, and Urban Off-Road Challenge, along with nearly 100 on-site events—a fusion of energy, creativity, and culture that makes AIT the must-attend tuning festival of the year.

Major Concurrent Events

• D1 Grand Prix (Drift Championship)

• Asian Modified Car Championship

• Star Car Avenue
  

• AIT Urban Off-Road Challenge
  

• Greater Bay Area Car Culture Festival
  

• Crazy Car Night in the Bay Area
  

• Mega Car Gathering
  

• D1RC Model Car Drift Challenge
  

• IASCA Car Audio Challenge
  

• yesDG Dynamic Car Meet
  

• 2025 Itasha (Anime Car) Expo
  

• Super Breakdance Contest
  

• Large-Scale Model Car Show
  

• Car Trunk Market – “I’m a Racer” Photo Spot
  

• Celebrity & Influencer Meetups
  

• LingChong New Energy Aftermarket Promotion Summit
  
  

…and many more exciting activities waiting for you to discover!

If you love cars, modify cars, and live for cars, then AIT 2025 is your destination. Save, share, and spread the word—witness the new height of China’s car culture!

Key Highlights

1. The Only AIT in the Bay Area—All in Tuning!

Celebrating its 12th year in the Greater Bay Area, AIT remains the only large-scale professional tuning exhibition in China’s tuning birthplace—offering cool cars, massive crowds, and real business opportunities.

2. Strong Organizing Team

Organizers:
 

• China Association of Automobile Manufacturers

• Beijing YASN International Exhibition Co., Ltd.

• Messe Düsseldorf (Shanghai) Co., Ltd. 

Strategic Partner: 

Tokyo Auto Salon (TAS)

Exhibition Schedule

• Dates: October 17–19, 2025

• Venue: Guangdong Modern International Exhibition Center, Dongguan (Houjie Town)

• Night Session: October 17 – “Crazy Car Night in the Bay Area”

Opening Hours:

(Final schedule subject to on-site announcements.)

Transportation: 

• By metro: Direct access to the exhibition center.

• By air: Shenzhen Bao’an Airport is closer than Guangzhou Baiyun Airport.

1. Cool Cars Everywhere

AIT is one of the largest showcases of customized vehicles in Asia, bringing together around 3,000 modified cars including show cars, race cars, and club cars. Expect to see “Global Top 3”, “National Top 2”, “Bay Area Only”, “Century Legends”, and “Champion Cars”—each with a story to tell. 

Highlights:

• Star Car Avenue:A “Walk of Fame” featuring the most iconic and unique cars—luxury, micro, futuristic, classic, and outrageous builds. Thousands of jaw-dropping photos await!

• Asian Modified Car Championship Finals:The ultimate gathering of top car tuners and enthusiasts from across Asia, where the continent’s most creative builds compete for the crown of “King of Asian Tuning.”

• 10th Greater Bay Area Car Culture Festival:Co-organized by Simon’s Magic Garage and EAB Royal Culture, this festival combines exhibitions, parades, night parties, and interactive experiences.

  Includes:

  30th Anniversary Tribute to “Initial D” Zone

  Simon’s Magic Garage Exhibition

  EAB Royal Culture Car Showcase

  Student Driver International Exhibit

• Crazy Car Night (Oct 17):A stunning night of lights, music, and machines—featuring 100+ top modified cars, live performances, surprise guests, and special parade laps.

• Mega Car Gathering:Over 100 major car clubs unite for a 1,000-car meet—bridging northern and southern car cultures in one spectacular event.

• yesDG Dynamic Car Meet:A high-energy tuning showdown featuring skill challenges like braking, stance, sound, and performance tests.

• Itasha Zone:A new area dedicated to anime-themed cars, showcasing creativity and individuality at its peak.

2. Huge Crowd, Hot Atmosphere 

AIT is where 20,000+ spectators and 200,000+ total visitors gather for drift, off-road, audio, and model car competitions, delivering over 3 billion online impressions throughout the event. 

Featured Races: 

• D1 Grand Prix (Drift):Asia’s premier drift competition featuring top teams and drivers, including legendary figures like Keiichi Tsuchiya, the “Drift King” and real-life inspiration for Initial D’s Takumi Fujiwara. Star appearances include Gao Xuan, Liu Liu, and Qian Zhun, along with 10+ leading drift teams.

• AIT Urban Off-Road Challenge:A national-level event combining electric and fuel-powered off-road vehicles in a fierce urban terrain race.

• Asian Modified Car Championship Finals:Showcasing innovative modification techniques and products from across the continent.

• IASCA Car Audio Challenge:Hosted by IASCA, this contest blends craftsmanship and technology, including a special category for EV audio tuning.

  Over 20 international judges will evaluate the sound quality of participating vehicles to ensure fairness and authority.

From model car drifts to professional races, from celebrity guests to stunning photography sessions—AIT has it all.

3. Real Business Opportunities 

With its “Cool Cars, Hot Crowds, and Serious Business” concept, AIT continues its Exhibition + Competition model to expand the industry’s innovation boundaries. Covering 120,000 sqm with 1,500+ brands and 3,000+ vehicles, AIT drives transformation and collaboration across the tuning value chain. 

Focus Areas: “Four News” 

• New Energy

• New Tuning

• New Technology

• New Scenarios

  
  

Over 1,500 new products will make their first debut in Dongguan, representing 20,000+ total exhibits. More than 70% of leading brands will release new collections, including: HKS, DIXCEL, TEIN, Greddy, AP, Koman, CMST, ONE, IFG, Anrote, RSS, Yofer, and many others. 

AIT is also accelerating the “Ten Thousand Shops to Tuning” initiative—helping automotive stores upgrade with tuning and film services. 

This year, over 80,000 shop owners and 1,200 exhibitors are expected to attend, exploring new business models and partnerships.

Auto Tuning Industry Summit & Wrap Film Business Conference 

The 5th Auto Tuning Industry Summit will run alongside AIT 2025, themed “High-Quality Development & Ecological Innovation in Automotive Modification.” 

Over 25 keynote speakers and 500+ industry attendees will discuss the future of sustainable and profitable tuning in China. 

In addition, the Wrap Film Sales Conference will gather top detailing and film-shop owners to share insights on capturing new market demand and improving business conversion. 

See You in Dongguan! 

All the excitement, innovation, and passion for tuning come together at AIT 2025, October 17–19, at the Guangdong Modern International Exhibition Center, Houjie, Dongguan. Come to see, race, connect, and celebrate— Because at AIT, it’s ALL IN TUNING!