CINEVE 2026: As All Automakers Focus on Car Manufacturing, Yasn Show Puts the Supply Chain in the Spotlight

Featuring Former BMW CEO Dr. Johann Wieland: How to Win the 2026 Supply Chain Endgame?

Over the past three years, China’s New Energy Vehicle (NEV) sector has shattered global records: #1 in sales, #1 in market penetration, and #1 in innovation speed.

But there is a quieter, yet far more critical reality that is rarely discussed: Behind every winning carmaker stands a winning supply chain.

Yes, car manufacturing has evolved into a supply chain arena.

The true losers in the industry over the last two years didn't fail because of their product; they failed because of their supply chain.

As we look toward 2025/2026, this chain is undergoing unprecedented disruption: localization policies are accelerating, chips and critical components remain volatile risk points, and the "Software-Defined Vehicle" (SDV) shift is completely rewriting the supplier capability model.

Are You Facing These Challenges?

• (Cars)Cars: Giant OEMs change requirements overnight—how do you respond instantly?

• (Codes)Codes: Software defines everything—can your coding capabilities keep up?

• (Cashflow)Cashflow: Global expansion is hitting walls—how do you sustain liquidity?

At this pivotal moment, we believe it is time to put the industry's most critical issues on the table.

On March 13, 2026, at the "Cars · Codes · Cashflow" NEV Conference, we are doing something the industry rarely does: We are giving the microphone to the Supply Chain.

We have invited the one person who can truly deconstruct the supply chain dilemma—someone who has operated at the highest level of an OEM and grew alongside China’s supply chain.

Keynote Speaker

Dr. Johann Wieland

Former President & CEO, BMW Brilliance Automotive (BBA),Long-term leader of BMW’s China business and local supply chain architecture.

With decades of OEM management experience, Dr. Wieland possesses a "first-person" understanding of how a supply chain constitutes core competitiveness. His background in both Joint Ventures and Global Operations allows him to articulate the opportunities, gaps, and international trends of the Chinese supply chain with brutal honesty and completeness.

We are asking the three most realistic and sharp questions in the industry today:

Why do carmakers "die" on the supply chain?

In the era of electrification and intelligence, the complexity of a single vehicle model has skyrocketed:

• Powertrains have shifted from mechanical parts to hardware-software hybrids.

• Battery safety, BMS, and Thermal Management are now life-or-death technologies.

• Smart Driving & Domain Controllers force suppliers to become software powerhouses.

The verdict: It’s not about whether the carmaker can build it; it’s about whether the supply chain can support it.

Dr. Wieland will dismantle the "Entry Barrier" from an OEM’s perspective: From selection, verification, and certification to mass production and risk management—what determines if a supplier "gets on the car," and what determines if they "survive"?

Where is the Supply Chain heading next?

This is the burning question for every Supplier, Tier-1, and Software House. The future is likely splitting into two distinct paths:

• Route A: Become a Global Super Node for OEMs—mastering the trifecta of Cost + Innovation + Response Speed.

• Route B: Get trapped in a cycle of hardware/software fragmentation, battered by overseas tariff policies, and drained by "heavy investment, low return."

Which way should the Chinese supply chain go? Dr. Wieland will offer his judgment based on the transition from the "Joint Venture Era" to the "Globalization Era."

What does a "Good Supplier" look like in the eyes of an OEM?

If you are a Tier-1/Tier-2, a software company, or a manufacturer, you need to know the real judging criteria.

We are getting specific:

• What is the capability model required to "get on board"?

• How does Software Competence affect your bargaining power?

• Beyond Cost and Quality, what is the "Third Dimension" OEMs value most?

• How do you evolve from a "Vendor" to a "Co-creation Partner"?

This is the watershed moment for becoming a long-term partner. Dr. Wieland will systematically answer this based on his years of implementation experience at BMW.

Why You Must Attend?

Because the supply chain of 2025 is no longer about surface-level issues like "shortages" or "capacity grabs." It is now a question of Global Strategy, Corporate Survival, and Ecological Reshuffling.

Whether you are an OEM, a Supplier, a Software Company, or an Investor, the industry is standing at a crossroads.

We are bringing international vision and frontline experience to the stage to clarify the future.

Event Details

• Date: March 13, 2026

• Event: "Cars · Codes · Cashflow" NEV Conference

• Venue: Hall B, 1st Floor, Conference Center, Phase II of China International Exhibition Center (New Venue), Beijing

• Theme: Supply Chain × Intelligence × Globalization

• Special Guest: Dr. Johann Wieland

Final Thought

If you are working in the supply chain, you need to know this: The next three years of the automotive race will not be decided by the car companies. It will be decided by the supply chain. 

Let’s unpack that future together on March 13. We look forward to seeing you.