May. 06, 2025
On February 21, the 36th China International Automotive Service, Supplies and Equipment Exhibition and the China International New Energy Vehicle Technology, Parts and Services Exhibition (hereinafter referred to as the “YASN Show”), organized by YASN International Exhibition Co., Ltd., kicked off at the New Hall of the China International Exhibition Center (CIEC) in Beijing. With the theme “Global Resources, China Market,” the event highlights the vast scale and tremendous market potential of China’s automotive industry. Echoing this theme is the exhibition’s unprecedented scale — spanning 250,000 square meters and attracting nearly 6,000 domestic and international enterprises.
As a major event in the automotive industry, the YASN Show may not command the same spotlight as auto expos like the Beijing or Shanghai Auto Shows, which center around new vehicle launches. However, it plays a fundamentally different and crucial role in the automotive market — a professional feast truly serving the aftermarket. The YASN Show focuses on segments of the automotive supply chain that are often overlooked by the public, yet are essential to the healthy development of the industry. It brings together a wide range of participants including auto parts suppliers, car beauty and modification companies, automotive maintenance and repair equipment manufacturers, and providers of automotive financial services.
By diving deep into the market level, the YASN Show serves not only as an important opportunity to foster industry communication and collaboration, but also as a driver of innovation and upgrading across the automotive sector. At the same time, it offers a comprehensive display of the current state and future trends of the industry. For these reasons, this year’s YASN Show has generated even more excitement than some international auto shows — the venue was packed with visitors, and over 100,000 people attended on the first day alone. The event allows attendees to get up close to every aspect of automotive manufacturing and services, offering a firsthand experience of the industry’s depth, charm, and enormous potential.
At the opening ceremony, Xie Yu, President of YASN International Exhibition Co., Ltd., stated that the automotive industry is currently undergoing a critical transition, shifting from old to new growth drivers. As a leading industry event, the YASN Show presents a comprehensive view of the new landscape of the automotive aftermarket in the era of new energy, while continuously driving the supply chain sector toward innovation, higher quality, and upgraded development.
In the development of the automotive industry, various competitions are often regarded as important catalysts for technological advancement. In reality, trade shows also play a significant role in this process. Take the YASN Show as an example—numerous companies showcased their latest technological achievements and innovative products, including smart cockpits, charging technologies, energy-saving solutions, and AI-based autonomous driving systems. These emerging technologies and their applications have provided strong support for innovation across the supply chain.
Moen Future (Chongqing) New Energy Co., Ltd. and Chemical Guys are two such examples. The former presented its range of automotive gasoline and diesel engine oils, auxiliary fluids, antifreeze products, and a full line of new energy lubricants at the show. It also announced plans to further develop its new energy distribution channels and improve its comprehensive product lineup for new energy vehicles, thus promoting technological innovation in the new energy vehicle supply chain. The latter showcased its latest car care products and eco-friendly technologies, injecting new vitality into innovation and development within the automotive detailing industry.
Chemical Guys booth
In addition, new technological trends in new energy products are also emerging. For example, Ray-Ban (Llumar China) introduced a specialized window film for new energy vehicles, which not only offers traditional features such as high-efficiency heat insulation, UV protection, and explosion resistance, but also ensures that electronic signals such as GPS and ETC remain unaffected. This product meets the growing demand among new energy vehicle users for a sense of advanced technology, factory-level compatibility, and customization. Ray-Ban has also optimized heat insulation performance to reduce air conditioning energy consumption, thereby indirectly improving battery life. Moreover, it has established in-depth collaborations with Deepal and HarmonyOS-based new energy vehicle manufacturers to launch the industry’s first factory-adapted window film.
The on-site disassembly of several pure electric vehicles has also played a crucial role in analyzing the development path of new energy technologies and promoting the enhancement of aftermarket maintenance skills. By disassembling electric vehicle models from different brands, production years, and types, a deeper understanding of market development trends and changes in consumer demand can be gained. During the disassembly process, technicians are able to explore the internal structure of the vehicles and the design principles of various components, which helps to identify potential technical issues and areas for improvement. This in-depth technical exploration provides abundant material and inspiration for technological innovation within the industry, injecting new vitality into its development. At the same time, the disassembly activity acts like a magnifying glass, revealing the true quality of automotive parts. This "close-up quality inspection" method not only offers consumers an intuitive way to understand the true nature of automotive parts but also encourages businesses to focus more on improving product quality.
New Energy Vehicle Disassembly Event Site
For supply chain enterprises, market expansion is crucial. The YASN Show, with its extensive influence and large volume of visitors, offers an excellent opportunity for market promotion. Some domestic automotive parts SMEs, which previously lacked effective marketing channels, had their product visibility limited to certain regional markets in China. With the help of the YASN Show platform, these enterprises carefully designed their booths, attracting attention from overseas buyers with unique booth layouts and product presentation styles. At the show, the CICIDO booth was particularly popular among chain store owners, 4S store representatives, OEM representatives, and even foreign buyers. They were drawn to the cutting-edge philosophy of “Re-engineering Driving and Riding Equipment” and the distinctive product designs in terms of appearance and functionality. In-depth discussions were held with CICIDO at the booth, where attendees also had the opportunity to experience the comfort, functionality, and practicality of various products. Hundreds of potential partners established initial communication and cooperation intentions on-site.
It is worth mentioning that the internationalization of the YASN Show reflects the global influence of China’s automotive aftermarket. Buyers and dealers from all over the world gathered at the event, creating favorable conditions for enterprises to expand both domestic and international markets. The show attracted ambassadors, counselors, and investment bureau officials from more than 20 countries, including Finland, Mexico, Armenia, the Philippines, and Brazil. These officials provided policy consultations and information support to help Chinese enterprises expand their overseas markets, streamline their international expansion routes, and improve efficiency. Additionally, the Asia Modified Car Selection Contest, co-launched with the Tokyo Auto Salon, held its first event in China, signaling China’s shift from being the “world’s factory” to becoming a global resource hub for industrial chain configuration.
YASN International President Xie Yu Meets with Brendon Thomas, Commercial Officer at the U.S. Embassy in China
“We used to go overseas to observe good products and see if we could learn from them, but now it’s completely different. Many overseas customers come to us for procurement,” said Guo Hao, Brand Operations Director of Youlv Youpin, in a media interview. As the scale of China’s automotive market continues to expand, especially with the rapid development in the new energy sector, the high cost-performance ratio of Chinese automotive parts is attracting a large number of overseas customers. Compared to previous years, we are seeing many more foreign faces on-site. The audience data from the 2025 YASN Beijing Exhibition also confirms this trend — in the first three days, the number of visitors increased by 35.6% compared to last year. The ratio of domestic to international visitors was 95.9%:4.1%, with international visitors accounting for 0.9 percentage points more of the total visitor count, and their numbers growing by 20.1% year-on-year.
Guangzhou Lihong Automotive Technology Co., Ltd. is one of the beneficiaries. At the exhibition, the company showcased its flagship product, the old-to-new 9Y0.2 SD body kit, including the old-to-new 9Y0.2 matrix headlights, designed for Porsche models. This product attracted the attention of several foreign agents and distributors. Through the exhibition, the company not only gained insight into the demands and competitive dynamics of the international market but also established partnerships with multiple foreign enterprises, successfully expanding into the international market.
At the same time, the technological innovation capabilities of local companies continue to make breakthroughs. For example, Nakoda previously launched the world’s first polycarbonate TPU car cover at the YASN Exhibition, which improved temperature resistance by 50%, solving the problem of deformation in car covers in high-temperature regions. Quantum Film’s ultra-thick paint protection film has redefined industry standards. These cases demonstrate that Chinese enterprises are now equipped to compete with international giants in fields such as material science and precision manufacturing.
As an exhibition supported by the Ministry of Commerce of the People's Republic of China and certified by the Global Association of the Exhibition Industry (UFI), the YASN Beijing Exhibition, with its more than 20 years of history, has played a significant role in promoting the quality upgrade and sustainable development of the supply chain industry. Through information aggregation and sharing, the exhibition helps supply chain companies optimize resource allocation. During the exhibition, companies can gain insights into the latest trends in raw material prices, market demand dynamics, and production capacity distribution within the industry.
In terms of raw material price trends, through industry report releases, expert interpretations, and information sharing from raw material suppliers at the exhibition, companies can clearly grasp the price fluctuation trends of key raw materials such as steel, rubber, and plastic. For example, when companies learn that rubber prices will continue to rise in the next six months due to climate issues in major production areas, tire manufacturers can sign long-term procurement contracts with rubber suppliers in advance to lock in prices and avoid the cost pressures caused by rising raw material prices.
Regarding market demand dynamics, companies can precisely understand changes in consumer demand for automotive products through on-site product displays, customer feedback, and industry trend analyses. For instance, as consumer demand for automotive intelligence increases, automotive electronic component manufacturers can promptly adjust their production plans and increase investment in products such as advanced driver-assistance systems (ADAS) and connected car devices. At the same time, by understanding demand differences in various regional markets, companies can reasonably plan their product market launch strategies.
Hua Xiaowen, General Manager of Jiangsu Kailong New Materials Co., Ltd., stated: "In the past, there weren’t many car owners who chose to apply car wraps, but in recent years, the car wrap market has developed rapidly. For example, with the relaxation of regulations, the market demand for color-changing TPU has continuously increased from last year to this year. This is mainly because young car owners not only care about the appearance of their vehicles but also have higher requirements for the product's repairability." She believes that in the face of the new market situation, companies must promptly adjust their product strategies, follow market changes, and seize market opportunities. Guo Hao noticed changes across the entire industry chain: "Automakers' attitude toward third-party service providers has shifted from a closed or semi-closed state to an open model, which helps third-party technologies better integrate into vehicle products." This shift brings more possibilities for innovation and development in the entire industry.
Regarding capacity distribution, companies can understand the capacity layout of competitors in the same industry, allowing them to reasonably adjust their own capacity. For example, when the market demand for certain automotive parts is expected to grow significantly in the second half of the year, component manufacturers can increase production equipment and recruit workers in advance to ensure timely product delivery. At the same time, by analyzing the overall industry capacity situation, they can avoid the risk of overcapacity caused by blindly expanding production and achieve the efficient allocation of resources in the supply chain, improving the operational efficiency of the entire supply chain.
The Yasn Show, with its unique platform advantages and rich exhibition content, has injected new vitality into the supply chain development of the automotive aftermarket and new energy vehicle industries. By deeply promoting supply chain integration and collaborative innovation, leading technological innovation and industrial upgrading, deepening international cooperation and expanding global market horizons, and optimizing the supply chain ecosystem to drive sustainable development, the Yasn Show has not only driven the transformation and upgrading of the supply chain but also provided strong support for the future development of the industry. In the future, with the continuous development and transformation of the automotive market, the Yasn Show will continue to play its important role, leading the supply chain to a higher level and injecting new momentum into the sustainable development of the industry, pushing the entire automotive industry towards a more intelligent and green direction.
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