Xiaomi Expands Its “Human-Car-Home Full Ecosystem,” Accelerating Transformation of the Automotive Aftermarket

On the evening of June 26, 2025, Xiaomi Auto marked a significant milestone with the official release of its first SUV model, the Xiaomi YU7. This highly anticipated model, starting at a price of 253,500 RMB, made an explosive debut with over 200,000 orders in just 3 minutes and a staggering 289,000 orders within the first hour. While the YU7 undoubtedly captured the spotlight during the nearly 3-hour Xiaomi launch event, it wasn’t the only highlight. Xiaomi also continued to expand its “Human-Car-Home Full Ecosystem,” introducing several new ecosystem extension products that deserve equal attention.

Among the updates, both the driver and passenger sides now feature threaded ports capable of delivering up to 27W of power, along with three new accessories. These enable convenient power supply to devices such as action cameras and smartphones during travel. The vehicle is equipped with nine magnetic mounting points for accessories like tissue boxes, eyeglass holders, and physical buttons. The central control screen now supports a new magnetic wireless phone holder designed for in-car use. The rearview mirror base can be expanded to accommodate a 4K gimbal camera and AI spatial interaction sensors. The back panels of the front seats support the newly released Xiaomi Pad 7S Pro, and the rear roof also adopts an expandable design: the ceiling rail kit offers 100W dual Type-C power output, allowing for installation of rail-mounted lights for rear lighting or for connecting an outdoor projector during camping. Additionally, the roof can be fitted with crossbar luggage racks.

Unlike traditional vehicle features or optional accessories, these ecosystem products are everyday items that passengers might find useful during trips. They include convenience-enhancing tools and entertainment facilities.

This latest expansion of the “Human-Car-Home Full Ecosystem” continues to leverage one of Xiaomi’s core advantages in automobile manufacturing—its robust ecosystem of partner companies. These partners enable Xiaomi to rapidly develop and supply a wide array of peripheral products around its vehicles. For Xiaomi, this enriches its product offerings and boosts profitability; for car owners, official extended products simplify and enhance the user experience. For the industry as a whole, this initiative is driving significant transformation in the automotive aftermarket.

Traditionally, automakers played only a limited role in the automotive aftermarket compared to the “front-end market.” After purchasing a new vehicle, car owners would typically turn to third-party companies for modifications, accessories, and maintenance services—areas where OEMs had minimal involvement. In essence, after the sale, the carmaker and the customer became “the most familiar strangers.” This model gave OEMs little to no share in the aftermarket business. However, Xiaomi’s “Human-Car-Home Full Ecosystem” appears to disrupt this status quo. With hundreds of existing ecosystem partners ready to supply products, Xiaomi Auto is not only naturally integrated into a vehicle-user ecosystem but also offers an array of official in-car products. These allow car owners to personalize and enhance their vehicles at will, while Xiaomi gains new profit channels.

Looking back to March 28 of last year during the Xiaomi SU7 launch event, Lei Jun stated, “Tonight we’re launching at least 100 products.” These products were all part of the “Human-Car-Home Full Ecosystem.” From a vehicle-centric perspective, what truly sets the SU7 apart from other smart electric vehicles isn’t just its technology, specifications, or performance. Rather, the SU7 was never meant to be a standalone vehicle—it serves as a central base within a much larger product group. This model continues with the YU7, positioning the car not as an isolated product, but as a platform for a wide range of accessories and services, thereby generating ongoing value and revenue.

Notably, the “Human-Car-Home Full Ecosystem” is not limited to Xiaomi vehicles. During the YU7 launch, Xiaomi announced plans to work with industry partners to create a more open and comprehensive ecosystem. The first batch of partners includes BYD, GAC Toyota, and Zhengzhou Nissan. This suggests that Xiaomi’s ecosystem products may soon appear in vehicles from various brands, effectively transforming Xiaomi into a player in the automotive aftermarket industry as well.