Exhibitor News | Promerch and Denker Group Reach Cooperation to Jointly Promote Spray-On Paint Protection Film

On August 3, the new product launch event for Promerch’s spray-on paint protection film was held at Xiongbing Automotive Industrial Park in Guangzhou. The event saw the grand launch of Promerch’s latest flagship product — spray-on paint protection film. Denker Group, together with more than 20 of its core stores, attended the event for in-depth discussions and exchanges. Following the event, the two parties reached an agreement on future cooperation and will work together to promote the application and development of spray-on paint protection film.

Building on this cooperation, Promerch will work closely with Denker Group to develop high-end benchmark cases. Leveraging its network of nearly 30 4S dealerships across China, the partnership will enable rapid market expansion, accelerate the implementation of spray-on paint protection film, and promote the adoption of intelligent, standardized body repair and painting processes.

1. Hong Kong Denker Group: A Leading Automotive Dealer Group and Industry Benchmark

Founded in 1978, Denker Group has been deeply engaged in the automotive industry for more than 40 years and has established itself as a well-established and benchmark automotive dealership and service group in China. The group currently operates more than 30 branded 4S dealerships nationwide, representing high-end automotive brands such as Ferrari, Maserati, Mercedes-Benz, and Lexus.

At present, Denker Group sells more than 16,000 vehicles annually, with annual sales exceeding RMB 5 billion. Its after-sales service network handles more than 170,000 vehicle maintenance and service visits each year, providing high-quality services to a large number of premium vehicle owners based on industry-leading standards for terminal operations.

To meet the vehicle usage needs of its target customer base, Denker Group has established stringent project entry requirements and only selects high-quality projects for cooperation. The cooperation with Promerch demonstrates that the application process, craftsmanship, and product value of Promerch’s spray-on paint protection film have gained recognition among high-end customers.

2. Redefining Paint Protection: Why 4S Dealerships Need Spray-On Paint Protection Film

Spray-on TPU paint protection film is not simply about replacing “application” with “spraying”; it represents a redefinition of the way automotive paint protection is installed. For 4S dealerships, this is more than just a new product. It provides a new opportunity to develop differentiated service offerings and establish a stronger competitive advantage for their dealerships.

Advantage 1: Strong Product Performance and Clear Differentiation

Spray-on TPU paint protection film is still an innovative product that can effectively differentiate itself from traditional film-based solutions. It provides 4S dealerships with an exclusive premium service offering, helping increase the value of new vehicle deliveries and strengthen their market competitiveness.

Advantage 2: Greater Potential for Premium Pricing

As the market is still in its development stage, consumers have not yet formed a clear understanding of product pricing. With its differentiated technical approach and service model, spray-on paint protection film can provide 4S dealerships with greater room for premium pricing and profit margins.

3. Strong R&D Capabilities: Proprietary Product Portfolio Gains Industry Recognition

The spray-on paint protection film showcased at this product launch event is an independently developed innovation by Guangzhou Boli New Materials. The company currently holds 6 invention patents and 11 utility model patents, and was recognized as a High-Tech Enterprise in 2024.

4. More Efficient Paint Protection Application: One-Hour Rapid Renewal for Immediate Vehicle Delivery

Under a strict and fully standardized application process, traditional bodywork and painting typically takes 5–8 hours to complete one panel before the vehicle can be delivered. Guangzhou Boli New Materials has independently developed a light-curing product system that covers the entire process from the base layer to the topcoat, reducing the application time to just one hour.

This product system has already been adopted by more than 500 bodywork and paint repair shops. It offers excellent adhesion, built-in epoxy protection, and outstanding sanding performance. The light-curing primer and surfacer feature strong crack resistance and high-temperature resistance.

The topcoat uses a “cold-curing” process, eliminating the need for baking equipment. Polishing and waxing can begin just 15 minutes after application, achieving a mirror-like finish. The cured coating can reach a hardness of 2H and is compatible with the vast majority of automotive paint colors available on the market.

To address common challenges faced by traditional bodywork and paint repair shops and 4S dealerships—including low application efficiency, inconsistent quality, high rework rates, and limited error tolerance—Promerch’s spray-on paint protection film leverages mature technology and a convenient application process to help dealerships build unique and differentiated technical advantages.

The ability to establish in-depth cooperation with a benchmark automotive dealership group is the strongest testament to Promerch’s product capabilities and execution expertise. Its strategic approach, which closely aligns with industry trends, also provides a solid foundation for the brand to maintain its leading position in the intelligent bodywork and paint repair sector.

Looking ahead, Promerch will continue to advance the research and development of new materials, optimize intelligent spray application solutions, and work alongside more leading industry partners to help automotive aftermarket businesses reduce costs, improve efficiency, and drive the high-quality development of the automotive aftermarket industry.