Jun. 16, 2025
On June 5, 2025, the 2025 Guangzhou (International) TPU Color Change Film Summit was successfully held at the Hilton Hotel in Tianhe, Guangzhou. The event was jointly organized by the Automotive Modification Division of the China Association of Automobile Manufacturers and YASN International, with sponsorship from Shishi Jianan Hot Melt Adhesive Co., Ltd. and Linkup New Materials (Guangdong) Co., Ltd.
As the first professional summit focused on the entire TPU color change film supply chain, the event attracted participation from over 200 renowned global industry enterprises. Industry leaders, technical experts, and representatives from major automotive manufacturers gathered to discuss future development trends, exchange insights, and promote innovation and industrial upgrading.
In his opening remarks, Xie Yu, Chairman of the Automotive Modification Division of the China Association of Automobile Manufacturers and Director of the New Energy Vehicle Industry Promotion Center of the China Equipment Management Association, stated: "With the gradual relaxation of automotive modification policies, compliant vehicle customization is entering a promising new era. As one of the most directly benefited sectors, TPU color change film urgently requires a coordinated effort across the entire industry chain to establish unified technical standards and service systems." His viewpoint was widely endorsed by all attendees.
Fu Bin, principal of Zhongmo Brand, supported this view with detailed data during his keynote speech titled "Revolutionary Upgrades and the Future of the Vehicle Wrap Film Industry." He analyzed the current state of the industry from three key perspectives: market size, technical challenges, and consumer trends. Fu pointed out that under the dual drivers of consumption upgrading and technological iteration, the TPU color change film sector is entering a critical window for transformation and upgrading.
The conference featured in-depth discussions on key technological breakthroughs in TPU color change films. During the adhesive technology session, industry experts shared valuable insights on the innovative applications and future development trends of high-performance pressure-sensitive adhesive (PSA) solutions in the automotive film sector.
These innovative achievements are driving automotive film products toward being lighter, more durable, and more environmentally friendly, injecting new momentum into the industry’s transformation and upgrading. Attendees unanimously agreed that continuous material innovation and process optimization are at the core of enhancing the competitiveness of TPU color change film products.
In the panel discussion titled "Innovation and Challenges of Colored Base Films," representatives from multiple participating companies engaged in an in-depth dialogue covering various aspects such as material research and development, process upgrades, end-use applications, environmental concepts, and new media marketing.
The participants jointly explored topics including the current state of TPU color change film technology, future prospects, and strategies for global breakthroughs. There was unanimous agreement that only by integrating the entire industry innovation chain—from material innovation to process reform to application upgrades—can China’s TPU color change film industry achieve significant leaps forward.
This discussion not only identified current technical bottlenecks but also outlined a development roadmap for the next 3 to 5 years, providing important guidance for the industry’s transformation and upgrading.
Representatives from leading automakers such as FAW-Volkswagen, Great Wall Motors, and GAC Group shared unique insights on the color change film market from the perspective of original equipment manufacturers (OEMs).
Data shows that the market demand for factory-certified color change services is experiencing strong growth, with an annual growth rate exceeding 40%. This clearly highlights the enormous potential of this niche sector and marks a shift from a simple supplier-customer relationship to a deeply collaborative innovation partnership between OEMs and quality film manufacturers.
Looking ahead, under the backdrop of automotive industry transformation and upgrading, more OEMs will establish new partnerships with top-tier film companies centered on “co-creating value.” This will foster a jointly built and thriving vehicle modification ecosystem, deepening and solidifying cooperation between both parties.
Addressing the issue of missing standards amid rapid industry growth, the conference focused on building a standardized service system. Representatives from multiple companies reached a consensus, emphasizing that establishing a full-process standardization system—from raw material procurement and product manufacturing to installation services—is key to ensuring end-user experience and promoting the healthy, sustainable development of the industry.
Liu Yalong, Secretary-General of the Automotive Modification Division of the China Association of Automobile Manufacturers, provided a policy interpretation that clarified the future direction. He highlighted efforts to promote the detailed implementation of standards, guide enterprises to operate in compliance, strengthen supervision, and encourage collaboration among all parties to improve the industry ecosystem. Through standardization, the industry will be driven to reach new heights.
Experts at the conference widely agreed that the color change film industry has entered the TPU era. With the gradual improvement of the standardization system, the TPU color change film sector is expected to undergo a new round of reshuffling driven by competition. Companies that prioritize standards and emphasize service will gain greater growth opportunities. This shift will fundamentally change the current industry focus on heavy marketing but light service, promoting a path toward a more standardized and professional development of the industry.
The successful holding of this summit has united industry consensus and clarified the direction for development. Driven by favorable policies, technological breakthroughs, and strong market demand, China’s automotive color change film industry is entering its best period of growth. With increasingly sound industry standards and more coordinated collaboration across the supply chain, China’s automotive color change film sector is set to usher in another golden era.
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Contact: Amy Shaw
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Email: yasn21@yasn.com.cn
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