Apr. 21, 2025
On February 24, 2025, the 36th China International Automotive Aftermarket Industry and Tuning (CIAACE 2025) Exhibition successfully concluded at the Capital International Exhibition Center. As one of the core sectors of the automotive aftermarket, the "Automotive Film Full Industry Chain Exhibition Area" captured the attention of the entire industry within just a few days.
Against the backdrop of intensified market competition and shrinking profit margins, the YASN Expo has provided a breakthrough path for the automotive film industry. By promoting collaborative development and resource integration, the exhibition helps enterprises tackle common challenges such as fluctuations in raw material prices, increasingly stringent environmental regulations, and accelerated technological iteration. At the same time, it addresses operational difficulties including fragmented distribution channels and rising customer acquisition costs, thereby fostering efficient collaboration between the production and sales ends of the industry.
An impressive lineup of 376 renowned domestic and international brands gathered under one roof for a grand showcase.
At the exhibition, a stellar lineup of high-quality domestic and international brands gathered at the YASN Expo, including Eastman, Quantum, Bodyfence, Nacoda, CoolDe, Guch, GSWF, Kangdexin, Shanyou, NAR, Umbrella, Ray-Ban, Ziguang, KSG, Tongli, Youlv Youpin, Shuangxing, Kaiyang, Lucky Film, Qianliang, Yiming, Wanshun, Yuneng, Shulaimeide, Haochi, Hehe New Materials, Mojia, Honghu Film, Dingxin, Hengcai New Materials, Enxun Optoelectronics, Nick, Guangdong Hantai, Yajiu, Kalesi, Aurora, Youwei, Yongguan, Hangneng, Ruichuang, Changmao Optoelectronics, Sun Energy, Qianyan Qianse, PKFILM, Xiqiya, GLOBAL, Xinliyang, Jintu 3D, Linshang, Konoke, Guangdong Youpu, Belcat, Guangzhou Zhongmo, Liaoning Ougu, Shengshi Mingt, Langdun, Shanghai Chengying, Shanghai Jike, Guangzhou Meichen, Guangzhou Seka, Tianlong Huiteng, Gaoheng New Materials, Shenzhen Haizhina, Lansihengyuan, Deno, Karise, Anke, Guangchuan, Ping'an No.1, Momoka, UV-SK, DR, MOK, Yuanting, Xinhui, Gukawai, Denaise, Deepo, Guangdong Hongyuan, Guangdong Chelimei, Baoye, Jiangxi Saikesi, Guangzhou Weigu, Nantong Deyi, Lubrizol, Huiyao New Materials, Shunate, Paint+Wrap, Illusionist, Ducati, BRS, Solik, Membrane Master, Deming New Materials, and many more.
In response to the current landscape—where domestic and international brands are flooding into the market and small to medium-sized enterprises are facing increasing survival pressure—exhibiting companies are breaking through in two key dimensions. By focusing on specialized verticals, they showcased the automotive film industry's high-quality, diversified service standards and comprehensive solutions:
Technological Upgrades: Exhibitors presented innovative products such as nano-ceramic heat insulation films, self-healing paint protection films (PPF), and photochromic sunroof films, addressing the market's growing demand for differentiated technologies.
Business Model Innovation: New solutions featuring “precise online traffic generation + offline joint operation services” were introduced to reduce channel expansion costs and directly tackle the challenge of boosting order volume.
Innovation Boom: New Product Debuts and Record-Breaking Buyer Turnout at the Expo
Over 6,000 Brand-New Products Debuted On-Site with a Bang! From smart films with automatic light adjustment, to eco-friendly heat insulation films with outstanding performance, and eye-catching color-changing wraps — more than 90% of new automotive film products had their first launch and first showcase at the Beijing show.
Take Shanghai Zhuide as an example: the company unveiled its flagship optoelectronic film for the first time at this year’s exhibition, attracting over 5,000 visitors and closing nearly 60 deals. This is the true barometer of innovation in the industry — miss the YASN Expo, and you might miss the next big trend!
Exhibit Categories
Automotive Film Full Industry Chain Exhibition Area: Color Change Films, Custom Paint Films, Heat Insulation Films, Paint Protection Films (PPF), Glass Shield Films, Headlight Films, Sunroof Films, Interior Films, Screen Protector Films, Special Films, Film Cutting Equipment, Film Installation Tools, Film Care Products, and Data Providers for Dedicated Vehicle Films.
Franchise Exhibition Area: Automotive Repair Chains, Automotive Service Chains, Tuning Chains, and Film Installation Chains.
100+ Exciting Concurrent Events, High Energy All the Way
YASN has always been dedicated to building a bridge of cooperation and mutual benefit for the automotive aftermarket industry. As one of the core exhibition areas, the Automotive Film Full Industry Chain Exhibition Area not only offers a comprehensive showcase of industry development but also serves as a deep exploration of its future. With live battles between film installation masters, face-to-face industry leader summits, and in-depth breakdowns of the latest trends and technological challenges — this is the place to be! Want to seize the technological high ground and get a clear read on market trends? Come here, and we’ll fill your mind and notebook with valuable insights!
2025 Automotive Aftermarket Traffic Summit
Over a thousand automotive repair and service shop owners from across the country gathered to explore the secrets of traffic in the automotive aftermarket industry, aiming to help businesses monetize traffic. The event was packed to capacity, and the atmosphere was vibrant and engaging.
Che Zhuzhu's New Store Business Online Success Path and 10th Anniversary Celebration
This grand event not only summarized Che Zhuzhu's remarkable achievements over the past ten years but also deeply explored the future of online transformation for new store businesses. Che Zhuzhu shared its successful experiences in online transformation, attracting significant attention from the industry and offering valuable insights for attendees on how to navigate their own transformation.
National Automotive Service Skills Competition and Film Master Contest (Beijing Station)
The competition was intense and filled with energy, as participants showcased their exceptional skills and professionalism. This event not only provided a platform for industry elites to demonstrate their craftsmanship but also offered a significant opportunity to drive technological advancement and standardization within the industry.
2025 Automotive Supply Chain New Ecosystem Conference
The conference focused on the construction and development of the new automotive supply chain ecosystem. Attendees actively exchanged ideas and engaged in thought-provoking discussions, collectively exploring the future of the automotive supply chain. The event was met with enthusiastic responses, injecting new energy into the industry.
2025 Traffic Above: "Chasing the Light" Million Store Public Course
This course was tailor-made for automotive aftermarket store owners, offering practical and actionable operational insights. Stores helping stores, and owners helping owners, together unlocking the secrets to driving traffic. The event was a huge success, with the venue buzzing for three days straight.
2025 Automotive Distribution Industry New Year Forum and Spring Launch Conference & Consumer Promotion Conference
The event brought together industry leaders to explore new trends in the automotive distribution sector and set the direction for the industry’s development in the coming year.
2025 Automotive Aftermarket Omnichannel New Marketing Gala - 2025 Automotive Service Short Video Monetization Strategies
The event shared new strategies and successful case studies for monetizing short videos in the automotive service sector. Attendees expressed that they gained invaluable insights, providing a new direction for short video marketing in the automotive service industry.
2025 New Media Empowerment for Enterprise Brand Ascension Practical Training
Organized by China Automotive News, this training session provided practical operational tips for 2B enterprise WeChat official accounts and video channels. It aimed to help automotive aftermarket businesses build and promote their brands more effectively in the new media era.
The 38th CIAACE YASN Exhibition will be held from March 13-16, 2026, at the Capital International Exhibition Center (New China International Exhibition Center Phase II). We will continue to move forward with the times, injecting continuous new energy into the development of China’s automotive aftermarket industry. With the mission to uphold the safety and stability of global industry and supply chains, we aim to promote the healthy and sustainable development of the industry!
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