Exclusive Interview with Samba Yang Qian: YASN Expo Provides Differentiated Value for the Automotive Film Industry, Driving Samba’s "Model Export + Brand Upgrade"

In 2025, the entire automotive aftermarket industry chain continues to undergo transformation and upgrading. Amid intense market competition, challenges and opportunities coexist, making it crucial for companies to seize this key period of industry chain transformation and upgrading.

Against this backdrop, YASN Group has invited several leading industry exhibitors to participate in in-depth interviews with company leaders. Through these conversations, insights are gained into the breakthrough products and technologies that companies will showcase at the 2026 YASN Expo. This allows a real-time understanding of industry trends and the judgments and directions of companies in various market segments, aiming to continuously lead the healthy development of the aftermarket industry.

Recently, YASN Group’s marketing department interviewed Yang Qian, Channel Operations Manager at Sembat. The following is a summary based on the interview transcript.

Q1: Sembat’s “Car Wrap Explosion” event from August 11-13 was held in Jiujiang, China, where your factory is located. The event has attracted significant media attention and influence. What are the highlights of this event?

Yang Qian: The event has several key highlights:

• Traffic and resource support: The event attracted citywide attention. The first two benchmark stores experienced a surge in business volume, requiring additional staff. Headquarters provided free advertising, and customer service directed car owners to stores.

• Support and training: Free on-site coaching was provided to help stores complete appointments and upsell.

• Requirements and qualifications: Stores must have at least 4 film-installation workstations, a premium image, 2 or more master car wrap installers, dedicated sales staff, and the capacity to handle 50 car wraps per month. Stores meeting the criteria could participate, whether or not they are Sembat-branded.

• Regional protection: Exclusive territorial rights were enforced—one store per district in provincial capitals and one per city in prefectures and counties—to ensure exclusive operations and avoid competition.

• Goals and results: The aim was to fill idle workstations and help stores reach a monthly target of 100 car wraps.

Q2: With intensified global competition in the automotive film market in 2025, especially in the high-end markets of Europe and the US, does your company plan to expand overseas via YASN Expo? If yes, what are the target regions and differentiation strategies?

Yang Qian: Given the increasing competition in the global automotive film market in 2025, Sembat will leverage YASN Expo as a strategic springboard to focus on the EU member states and Southeast Asian markets. The brand’s preliminary certification work has been steadily completed. We plan to open up overseas growth by leveraging differentiated technological advantages and localized services.

Q3: Compared to other exhibitions, what unique opportunities has YASN Expo’s buyer quality (such as automakers and cross-border e-commerce giants) and policy resources (such as embassy-led trade talks and modification standards meetings) brought to your company?

Yang Qian: As one of Asia’s most influential automotive aftermarket exhibitions, YASN Expo’s unique buyer composition and policy resources offer differentiated advantages for Sembat’s automotive films. Regarding buyer quality, YASN Expo attracts many high-quality purchasers, including procurement departments of international automakers like Mercedes-Benz and BMW, as well as cross-border e-commerce giants like Amazon and Alibaba International. This provides Sembat with a precise entry point for direct access to high-end channels and overseas online markets.

This combination of resources makes YASN Expo a core platform for Sembat to achieve “model export + brand upgrading.” Compared with other exhibitions, it allows us to simultaneously develop high-end customers, obtain policy endorsements, and secure industry standards positioning.

Q4: In the 2025 market environment where price wars and value wars coexist, how will your company convey “brand premium capabilities” (such as technical barriers, user experience, ESG concepts) through YASN Expo?

Yang Qian: Amid fierce market competition in 2025, Sembat will comprehensively showcase the differentiated value of its model at YASN Expo to strengthen brand premium capabilities.

In a price-war environment, Sembat clearly communicates the value equation of “long-term operation = traffic + service + responsibility,” providing over 50% traffic support to end dealers and attracting distributors focused on long-term value.

Q5: If you were to summarize your company’s core goals for participating in the 2026 YASN Expo in three keywords, what would they be? Why choose YASN Expo over other platforms?

Yang Qian: The core goals for Sembat’s participation in the 2026 YASN Expo can be summarized with three keywords: breaking resource barriers, three films and one mat, and deep service.

March 13–16, 2026 Beijing · Capital International Exhibition & Convention Center

Click Exhibitor Registration now to register and secure your premium booth for YASN Expo 2026 or become an attendee.