Aug. 29, 2025
The new energy vehicle (NEV) sector has welcomed another cross-industry player. On August 28, Dreametech officially announced its entry into car manufacturing, aiming directly at producing "the fastest car in the world." According to the plan, its first ultra-luxury all-electric model will target the Bugatti Veyron and is expected to launch in 2027. Dreametech stated that it will maintain long-term investment in the automotive sector, and the project has already assembled a nearly 1,000-strong car-making team, which is still expanding.
Before Dreametech, Chang Jing, founder of the robotic vacuum company Roborock, also entered car manufacturing. As the industry penetration rate exceeds 52.87% and competition turns into an “elimination game,” is Dreametech’s entry driven by technological accumulation or blind following? The answer may lie in its technology transfer capability and the advantages of China’s supply chain.
In 2025, China’s NEV market shows a “giants dominate” trend: BYD, Tesla, GAC Aion, and other leading companies occupy over 70% market share, forming a “3+X” competitive pattern. Technology iteration and capital intensity have become the core barriers—breakthroughs in solid-state batteries and L3 autonomous driving accelerate industry differentiation, while new entrants face a survival crisis with annual losses exceeding 5 billion yuan. In this context, cross-industry car manufacturing must confront two major contradictions:
Technical Barriers: Core areas such as the powertrain, battery system, and intelligent driving require long-term investment.
Financial Pressure: From R&D to mass production requires capital in the hundreds of billions; for example, Zeekr’s first-year sales of only 13,000 units highlight market entry challenges.
Dreametech and Zeekr’s cross-industry logic presents a sharp contrast:
Zeekr Case: Chang Jing leveraged WeiQiao Group’s supply chain resources to enter the market with the range-extended SUV Zeekr 01. In July 2025, sales reached 1,316 units. Through the “all-terrain luxury SUV” positioning and Middle East market expansion, Zeekr achieved differentiation. However, shortcomings in smart features (12% car infotainment lag rate) and limited after-sales network (only 60 service centers worldwide) became constraints.
Dreametech Strategy: Emphasizing a “global optimum” rather than starting from scratch, Dreametech leverages its technical accumulation in the cleaning appliance sector (6,379 patents, 45% invention patents) to enter the automotive track, focusing on sensor fusion, motor control, and other core fields, aiming to reduce trial-and-error costs through technology integration.
Dreametech’s cross-industry move is not without a foundation. Its technology roadmap has deep connections with the automotive field:
Transferable Core Technologies: High-speed digital motor technology (a core component of robot vacuums) can be applied to automotive motor systems; intelligent algorithms (SLAM navigation) can empower autonomous driving path planning; human-computer interaction technology (from smart floor cleaners) can be adapted to car infotainment systems.
Forward-looking Patent Layout: Dreametech’s patent accumulation in sensor fusion and motor control directly corresponds to the automotive “perception-decision-execution” core chain.
The maturity of China’s NEV supply chain (over 90% localized) provides key support for cross-industry entrants:
Battery Segment: CATL dominates power battery supply (77.99% of Tesla China operations). Dreametech can reuse mature battery solutions to reduce R&D risks.
Electric Drive and Autonomous Driving Segment: Companies like Foton Mechatronics and Sanhua Intelligent Controls provide modular components such as motors and thermal management systems, shortening Dreametech’s integration cycle.
Cost Advantage: Localized supply chains make Tesla China models 30% cheaper than in the US. Dreametech can adopt a similar logic, controlling costs through scale procurement.
Dreametech’s “global optimum” strategy manifests in two dimensions:
Technology Integration: Integrating high-speed motors and intelligent algorithms from the cleaning appliance sector with automotive powertrain systems. For example, high-efficiency motor technology enhances vehicle performance, and multi-sensor fusion improves autonomous driving reliability.
Ecological Synergy: Leveraging channel resources in over 120 countries (from robot vacuum sales) to build an “intelligent home appliance + automobile” ecosystem, enhancing user stickiness. This model is similar to Xiaomi Auto, which converted smartphone users and linked smart home products to achieve a blockbuster first model.
Dreametech’s entry essentially reflects the upgrade of Chinese tech companies from “single-product innovation” to “ecosystem construction.” Its success depends on the synergy between technological accumulation and supply chain empowerment. As NEV competition shifts from a “function war” to an “ecosystem war,” Dreametech’s cross-industry move may offer a new paradigm for the sector:
Substitute zero-start breakthroughs with technology integration: Combining high-speed motors and intelligent algorithms from cleaning appliances with automotive powertrain systems.
Replace single-point competition with ecosystem synergy: Leveraging channel resources in over 120 countries to build an “intelligent home appliance + automobile” ecosystem.
Dreametech will face dual tests of market and time. Its advantages lie in the transferability of its technological accumulation, the maturity of China’s supply chain, and the potential value of ecosystem synergy. Challenges include technological gaps, financial balance, and brand building. The feasibility of this path will gradually become clear through market validation over the next 3–5 years. Dreametech’s cross-industry venture is not only a strategic choice but also a microcosm of China’s manufacturing transformation—when technological accumulation meets supply chain advantages, the next “cross-industry legend” may be on its way.
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