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Jan. 21, 2026
With China’s vehicle ownership surpassing 363 million units (data released by the Ministry of Public Security of China, as of September 2025) and the penetration rate of new energy vehicles exceeding 30%, the automotive seat cushion industry is accelerating its transformation from a traditional interior accessory segment toward a core product category characterized by intelligence, sustainability, and customization.
Market data shows that the industry reached a market size of RMB 18.6 billion in 2024 and is projected to grow to RMB 32.0 billion by 2030, with a compound annual growth rate (CAGR) of 9.5%. Amid this wave of transformation and upgrading, four major industrial clusters—Shandong, Hebei, Henan, and Zhejiang—have emerged as key engines driving high-quality industry development, leveraging their differentiated positioning and strong cluster advantages.
As the core hub of the automotive seat cushion industry in northern China, Shandong Province has developed a highly concentrated industrial base, anchored by key production areas such as Yanggu, Guan, Shen counties, and Liaocheng City. The region has established a full industrial chain covering raw material supply, fabric weaving, processing, and finished product manufacturing.
Shandong’s product portfolio focuses primarily on mid- to high-end fabric seat cushions and health-oriented functional cushions. Benefiting from large-scale, cluster-based manufacturing advantages, the Shandong cluster has set clear benchmarks for quality, consistency, and branding in the northern market, positioning itself as a leading force in the industry’s high-quality development.
The Hebei Province industrial belt is primarily concentrated in Dacheng, Nangong, and Lixian, leveraging its proximity to raw material sources to maintain significant cost advantages. The region focuses on the mass consumer market, emphasizing affordability and broad market coverage.
Known for large-scale, high-efficiency production, the Hebei cluster offers a wide range of products, from basic protective seat cushions to mid-range functional models. As a result, it has become a key supply base for high cost-performance automotive seat cushions in northern China, playing a crucial role in meeting mainstream market demand.
Represented by key production areas such as Zhengzhou and Wuzhi, Henan Province fully leverages its central location and well-developed transportation network to closely align with vehicle manufacturers, with a strong focus on the OEM (original equipment manufacturer) supply market. Backed by solid capabilities in technical R&D and standardized production, the Henan cluster has established a competitive edge in vehicle-specific, model-dedicated seat cushion solutions. It has become an important driving force in promoting coordinated development between the automotive seat cushion industry and the broader vehicle manufacturing sector.
The Zhejiang Province industrial cluster is mainly concentrated in areas such as Tiantai and Wenling. Leveraging the comprehensive industrial support system and strong innovation resources of the Yangtze River Delta, the cluster focuses on high value-added products, including smart seat cushions and personalized customization solutions. At the same time, Zhejiang stands out for its active presence in e-commerce operations and cross-border exports. Driven by a dual engine of innovation and international market expansion, the Zhejiang cluster continues to lead the industry in product upgrading, technological advancement, and global market development.
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