Beyond Big Screens: 3 Best-Selling Family SUVs Are Turning Toward “Home-Like” Interiors

The 200,000–300,000 RMB family SUV segment has been heating up recently, with three major models — the Avatr 07L, Xiaomi YU7, and AITO M6 — entering the market one after another. A closer look at their interior designs reveals that the previous “technology show-off” trend of competing over screen size and the number of displays is gradually fading. Instead, “home-like” design elements, including low-saturation color schemes, large areas of soft-touch materials, and scenario-based interior spaces, are becoming the new focus of competition.

1. From Screen-Stacking Competition to a Relaxed Home-Like Experience: Interior Design Trends Are Shifting Collectively

In previous years, the competition logic for new energy vehicle interiors was quite simple: the more screens and the larger they were, the stronger the sense of technology. Dual displays, triple-screen setups, and even five-screen interactive systems once became symbols of premium models, as if having fewer screens meant falling behind.

However, the three popular models launched this year have all moved beyond this approach. They still retain the interactive capabilities of smart cockpits, but screens are no longer the visual centerpiece. Instead, they use softer color palettes, refined materials, and spacious layouts to create the atmosphere of a “mobile living room.”

The Avatr 07L uses a 35.4-inch Star Ring display to reduce the sense of separation caused by traditional screens. The Xiaomi YU7 integrates instrument information into the panoramic “Sky Screen,” maintaining the overall harmony of the dashboard. The AITO M6 adopts a rotatable central control screen that balances interaction and simplicity. The core idea behind all three models is to make technology blend into the design rather than allowing it to dominate the entire interior experience.

2. Three Common Design Approaches That Precisely Address Family Users’ Pain Points

Although the three models differ in positioning and brand identity, their approaches to creating a home-like interior experience are highly consistent. At the core, they are all designed around the real needs of family users.

First, low-saturation natural color palettes are becoming the mainstream choice, moving away from visual fatigue. High-saturation color combinations and high-contrast technology-focused designs are gradually fading out, while soft, nature-inspired tones are becoming the new standard. The Avatr 07L’s three interior themes — Maple Red/Cloud White, Deep Purple, and Twilight Purple/Smoke White — all follow a low-saturation design approach, drawing inspiration from natural elements such as ancient walls and evening skies. The Xiaomi YU7’s Pine Green and Iris Purple color options create a warm and restrained atmosphere, while the AITO M6’s Purple Mist White two-tone interior delivers a soft and welcoming feel, balancing both family and business scenarios.

Second, baby-safe eco-friendly materials are becoming standard, making health and safety key criteria. Materials are no longer judged only by whether they use genuine leather; instead, environmental safety, skin-friendly comfort, and durability are receiving greater attention. In all three models, frequently touched areas are fully covered with soft materials. The fabrics generally meet the OEKO-TEX CLASS I certification standard for infants and children, while low VOC emissions and the absence of benzene and formaldehyde additives have become standard features. The Avatr 07L’s higher trims are equipped with NAPPA leather and a Dinamica headliner, while the entry-level version uses water-based microfiber leather that also meets baby-safe standards. The Xiaomi YU7 features 100% soft-covered high-contact surfaces, with seats adopting a 12-layer composite structure to balance comfort and support.

Third, scenario-based space design is transforming vehicles from transportation tools into living spaces. Seats are no longer designed only for sitting; instead, they can be adjusted and folded in multiple ways to support a wider range of usage scenarios. The Avatr 07L’s front seats can be fully reclined to create a 2-meter “imperial concubine chair”-style lounge seat, while the rear seats can be folded down to expand the cabin into a large bed or cinema-like space. The Xiaomi YU7’s front passenger seat supports a 123° zero-gravity reclining position, while the rear seatbacks offer stepless adjustment up to 135°. The AITO M6 focuses on a spacious “flat-floor living room” concept, with dual zero-gravity seats designed to provide greater comfort during long-distance travel and rest scenarios.

3. Behind the Shift in Competition Lies a Fundamental Change in User Needs

The collective rise of home-inspired interiors is not because designers suddenly developed the same aesthetic preferences, but because the structure of market users has changed.

In the early stage of new energy vehicles, the core users were technology enthusiasts who were willing to pay for eye-catching screens and futuristic features. Visual impact was the top priority. However, as new energy vehicles have entered the mainstream family market, car-buying decisions have shifted from “personal preference” to “suitable for the whole family.” As a result, users’ priorities have also changed — from asking “Is it cool enough?” to focusing on “Is it comfortable enough, healthy enough, and practical enough?”

For family users, the cabin has become a second living space for daily commuting, weekend trips with children, and long-distance road journeys. Soft, eye-friendly color schemes, odor-free eco-friendly materials, and flexible spaces where passengers can lie down and rest when tired offer far more practical value than having one more screen or another flashy feature.

4. In the Second Half of Interior and Exterior Design Competition, the Key Is Understanding Life Itself

As hardware specifications such as screens, chips, and computing power gradually approach their limits, the competition in vehicle interior and exterior design is returning to its essence.

Past interior design focused on adding more technology to a vehicle; today’s interior design is about creating a living experience within a mobile space. A truly well-designed interior and exterior is no longer meant to simply “showcase specifications.” Instead, it should make users feel relaxed, comfortable, and secure the moment they step inside.

For the automotive industry, this also represents a new opportunity. In an era where hardware is becoming increasingly standardized, a deep understanding of users’ lifestyles, meticulous attention to material craftsmanship, and the precise creation of emotional value will become the true differentiating factors for next-generation vehicle interiors.