YASN Expo 2026 A Must Win Battlefield for Outdoor Brands with 300M Car Owners Trillion RMB Camping Market

Market Boom: Car Camping Becomes the New Trend

In 2025, China’s core camping economy is expected to reach ¥248.3 billion, with the full industry chain exceeding ¥1.44 trillion, growing at over 15% annually! Vehicle-based camping gear is rapidly rising:

✅ 68% of newcomers prefer lightweight equipment

✅ Surging demand for car refrigerators, rooftop tents, and portable power stations

✅ Automakers entering the camping market through cross-industry expansion

Pain Points = Opportunities:Product homogenization, concentrated sales channels, and lack of professional guidance — yet among China’s 1.4 billion people, hundreds of millions of car owners represent a highly targeted customer base!

Has Outdoor Camping Product Sales Gone Fully Online? Is Offline Really a Dead End?
E-commerce platforms are rapidly devouring the market share of outdoor camping products!

✅ Leading brands are racing to shift online
✅ Traffic acquisition costs are soaring
✅ Small and mid-sized players are struggling at the bottom of search rankings

With just a tap of the finger, consumers can compare prices effortlessly — your brand value is being drowned by low prices and overwhelming information.

Meanwhile, offline retail is shrinking, foot traffic is plummeting, and the advantage of in-person experience has nowhere to shine.

But is there really no chance for offline to make a comeback?

As online channels fall into a red ocean of homogeneity and traffic wars, consumers are increasingly craving authentic, tangible, and emotionally resonant immersive experiences.

Reasons to Attend the 2026 YASN Show:
The industry's only "Scenario-Based Ecosystem Exhibition"

Independent Exhibition Hall:
500+ Brands Exhibiting｜20,000㎡ Exhibition Area｜100,000+ Daily Visitors

Five High-Potential Product Clusters (2026 Highlights)

1. Vehicle Travel Scene: RVs / Modified Vehicles / Car Rooftop Tents / Starry Sky Pods

2. Smart Equipment: Outdoor Power Devices / Navigation Tools

3. Lightweight Essentials: Folding Furniture / Portable Cookware / Inflatable Mattresses

4. Premium Experiences: Coffee & Barware / Ambient Lighting / Drones

5. Campground Formats: Glamping Hotels / Event Base Design

180,000 automotive service stores｜300 million car owners｜Cross-industry procurement matrix

✅ Key decision-makers: 300+ self-driving and RV associations organizing group participation

✅ Global Buyers: Amazon, eBay, Google, TikTok Shop participate in procurement

✅ Conversion Data: 70% of car owners are willing to purchase camping gear at automotive service stores!

✅ Omni-Channel Integration: Auto repair shops → camping gear, gift shops → camping-themed cultural products (35% increase in repurchase rate)

Automaker channels + cultural tourism resources + retail terminals seamlessly connected in one exhibition! The largest automotive aftermarket network covering 180,000 stores.

New cross-industry fusion scenarios: camping + homestays/weddings/auto repair, and more.

Backed by UFI certification, the world’s leading exhibition reduces customer acquisition costs by 80%. The ultimate battle of 2026! Outdoor brands missing YASN risk losing access to 300 million car owners!

 March 13–16, 2026 Beijing · Capital International Exhibition & Convention Center

Don’t Miss YASN Expo 2026 — China’s Leading Automotive Aftermarket Event

Join us March 13–16, 2026, at the China International Exhibition Center (Shunyi Venue), Beijing, for YASN Expo 2026 — the premier platform connecting Chinese automotive aftermarket manufacturers with global buyers and industry leaders. Explore a trillion-RMB market opportunity, discover new products, and stay ahead of trends shaping the future of mobility.

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